Our SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.
How We Help
We help subscription businesses profitably acquire, upsell, and retain customers by measuring and optimizing all customer touchpoints.
- Deeply understand the customer’s interaction with your product—and use these insights to tailor superior experiences
- Measure and optimize mix in the upper and lower funnels, across both offline and digital channels to turbocharge new user acquisition
- Reboot customer retention by measuring and predicting attrition—subsequently driving loyalty
Deeply Understand User Journeys
For many businesses, efforts are focused on customer acquisition and retention—the point at which a user either stays or goes. We help companies integrate multiple data sources to understand the customer’s journey at every point of the relationship, getting ahead of cancellations and driving lifetime value.
Measure and Optimize Marketing Mix
Digital performance marketing is powerful—but subscription brands need awareness and scale to emerge in winner-take-all competitions for share-of-voice. We help companies measure the contribution of digital and offline marketing channels, across the upper and lower funnels, to make the right decisions on achieving profitable growth.
Build a Customer-Centric Structure
Siloed marketing and product teams are common in subscription businesses. Marketing acquires customers, and product focuses on experience. Customers don’t care about organizational structure—they just want to be understood and anticipated. We help companies meet customers where they learn, shop, buy, and use, aligning organizations and processes to customers, not the other way around.
Marketing Mix Analysis Leads to Double Digit Improvement in Cost Per Acquisition
A Fortune 500 life, casualty, and benefits insurance company sought answers to how their advanced analytics had atrophied over time. How could they understand marketing channel contributions and increase buyers? An econometric attribution model was built to show dollar impact on buyer acquisition and revealed what channels would and wouldn’t work moving forward.
“MarketBridge is a completely unique agency. They become a part of your team, and care just as much about results as you do. They’re in it to win it—not just look for more work.”
“One thing I’m always impressed with is the transparency with which the MarketBridge team does analytics. They’ll happily show you all the code, the data sources, etc.—and they’ll tell you when the results were bad. This is pretty special; most vendors will do anything to sugar-coat everything. With MarketBridge, we’re really always learning.”
Measure and Optimize the Entire Customer Lifecycle
Speak to Our Consumer Subscription Experts
Brice works with leading consumer subscription enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Pandora, Sirius XM, and Stride Inc.
As Chief Analytics Officer, Andy leads marketing science efforts at MarketBridge. Andy has spent 20+ years helping leaders in the technology, insurance, and consumer sectors use data to optimize and measure marketing and distribution to profitably grow revenues.
Steven Lewis leads the Go-to-Market® solutions practice with MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market® point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion.
Let us know who you are for more information on how we can support your revenue efforts: