BENCHMARK REPORT

A Marketer’s Guide to Subscription-Based Revenue Success

Research, Insights, and Actions for Subscription Marketers

The Transition to Subscription-Based Models

The subscription model has become the dominant go-to-market motion in many industries—from air filters to on-demand entertainment. This massive transition is driving complexity in the customer purchasing process, and forcing sales and marketing leaders to rethink their channels and activation strategies. As part of this transition, marketers face rising pressure against broader revenue objectives from retention to cross-sell and customer lifetime value.

Our Analysis

To better understand marketer’s challenges as they adjust to this new business model, we surveyed leaders at a diverse set of companies on how they measure success and where their focus lies. Our respondents came from multiple industries, large and small firms, and varying levels of subscription model maturity.

This Report

Our report “A Marketer’s Guide to Subscription-Based Revenue Success” lays out:

Why marketers in subscription-based companies need to focus beyond traditional brand and acquisition efforts to be successful
Biggest challenges CMOs face in brand development, demand generation, cross-sell and engagement, and retention
Three top priorities for subscription marketers
Go forward actions to drive subscription model success

Select Insights

96% of marketers say the subscription model has increased expectations of marketing’s contribution to their company’s revenue growth
Marketers are being stretched thin across brand development and retention
43% of marketers reported the biggest challenge in brand development is competing with larger/higher spending competitors

…Download the report to read them all…

DOWNLOAD THE REPORT

CLICK FOR A GLANCE AT WHAT’S INSIDE

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BENCHMARK REPORT

A Marketer’s Guide to Subscription-Based Revenue Success

Research, Insights, and Actions for Subscription Marketers

The Transition to Subscription-Based Models

Our Analysis

This Report

Select Insights

DOWNLOAD THE REPORT

CLICK FOR A GLANCE AT WHAT’S INSIDE

Related articles

Where Subscription Marketers Need to Focus Their Energy

3 Steps to Using Data to Idle Defection Risk and Improve CX

Optimizing Marketing Mix in the Subscription Economy

4 Signs of Stagnant Marketing Analytics

Measuring Marketing's Effectiveness in 2021

Prioritizing and Penetrating New Growth Pathways

Six Go-to-Market Themes for 2021 Success

Digital Advertising 2020: A Lot More Quality Digital Eyeballs

How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small

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BENCHMARK REPORT

A Marketer’s Guide to Subscription-Based Revenue Success

Research, Insights, and Actions for Subscription Marketers

The Transition to Subscription-Based Models

Our Analysis

This Report

Select Insights

DOWNLOAD THE REPORT

CLICK FOR A GLANCE AT WHAT’S INSIDE

Related articles

Who We Are

Who We Serve

Insights & Expertise

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