Sellers juggle a multitude of tools, training, and collateral, all intended to more quickly and effectively close deals. But, more is not always better. Content and tool proliferation has left many sales teams confused and inefficient.
How We Help
MarketBridge powers more effective sales teams with precise buyer insights, content, and messaging. We marry curated content and guidance to the smartest data-driven insights—and then get it to the field via one streamlined, edited delivery channel. This approach accelerates win rates and deal velocity.
Provide the right message/content at the right time to ensure customer resonance and accelerate deal velocity
Adapt enablement programs to unique business situations and requirements
Give sellers real-time visibility into customer insights, messaging resonance, and cross-sell opportunities
Featured Content
Sales Enablement Outlook 2021
Sales enablement teams at technology companies share how they are adjusting their approaches to deliver superior results. This comprehensive benchmarking report summarizes the findings, including three key sales enablement investment themes for the Covid / post-Covid era.
When it comes to the impact of COVID-19 on sales channels, we’ve seen startling data on the short-term shift in channel usage by both sellers and buyers. Traditional FTF and inside sales channels have taken steep hits in usage — dropping by over 30 percentage points in some instances — which has affected direct and indirect sellers alike. For Sales Enablement teams, this presents an immediate challenge and frankly a mad scramble to upskill 1,000s of sellers on digital selling capabilities...
The most pronounced issue this pandemic has brought front and center for revenue leaders is the imperative to operate in ever smaller ‘windows of certainty’. While this is undoubtedly true in the midst of disruption, it will also be true post-disruption. In fact, it is increasingly clear that for the foreseeable future there will be no obvious demarcation line...
Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives. Now is the time for all B2B enterprises to consider a seismic shift in sales enablement, one that equips direct and indirect sellers with data-driven targeting, messaging relevance, and unique differentiation. Watch the 30-minute on-demand webinar as we share how to transform your sales enablement in this new environment to reach optimal sales productivity.
https://market-bridge.com/wp-content/uploads/2020/07/sales-enablement.png5581042Catherine Artzhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngCatherine Artz2020-07-01 09:27:392021-04-08 13:01:58Reboot Sales Enablement: Arming Sellers in the New Go-to-Market Reality
Why MarketBridge is Different
Sales Channel Experts
Our go-to-market strategists and marketers have a combined hundreds-of-years’ experience across channels (including direct, tele, and partner/ agent), industries, and customer types. We build sales enablement based on the proven best practices that have worked for our hundreds of clients since 1995.
Build on Existing Assets
We tap into your data and existing enablement programs to find the nuggets, developing new content only where we find gaps. We aren’t interested in “yet another sales automation technology tool”—technology is the delivery vehicle, and the simpler that delivery is, the better.
We Listen to Sellers
Too many sales enablement programs are based on pie-in-the-sky theories. Sellers are the best resource for diagnosing how to improve sales performance, and we know the right questions to ask to get to the heart of the problem. We watch and listen first to make sure that our clients’ programs work later.
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