How Technology Companies Plan to Innovate and Drive Sales Effectiveness
Many CROs and CMOs are now taking bold steps to innovate Sales Enablement strategies and programs for greater sales productivity during trying economic times. As such, Sales Enablement teams are charged with making game-changing decisions to skill 1,000s of sellers on new tools and techniques in today’s new normal. MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment.
Watch our 30-minute on-demand webinar as our analysts review how top technology firms are rethinking traditional marketing tactics in the Subscription Economy during this massive transition.
https://market-bridge.com/wp-content/uploads/2021/05/how-top-tech-is-rethinking-marketing-tactics-in-the-subscription-economy-featured-image.png5481086Jennifer Rughhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngJennifer Rugh2021-05-07 13:14:442021-05-26 12:22:02Webinar: 3 Priorities for Marketers to Win in the Subscription Economy
We surveyed and interviewed some of the fastest-growing technology companies and industry leaders on their priorities to drive competitive advantage. This report answers Technology Marketer's most pressing question - "What are the best strategies and tactics to land and expand clients in the new subscription economy?" Our report lays out current challenges, future priorities and go-forward actions.
https://market-bridge.com/wp-content/uploads/2021/04/Featured-Image_A-CMOs-Guide-to-Land-and-Expand-Success-in-the-Subscription-Economy_Tech-Report_MarketBridge.png6621058MarketBridgehttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngMarketBridge2021-04-16 15:20:582021-04-28 11:31:17A CMO’s Guide to Land and Expand Success in the Subscription Economy
The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs...
https://market-bridge.com/wp-content/uploads/2020/03/Establishing-a-Customer-Success-Function-Primed-for-Value-Creation-Three-Go-dos-to-Avoid-Common-Pitfalls-.jpeg26684000Brice Chaneyhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBrice Chaney2020-03-12 13:30:332020-03-12 13:41:48Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech
Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.
https://market-bridge.com/wp-content/uploads/2020/02/On-Demand-Webinar_Building-a-CX-Culture.png6431250Mike Kelleherhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngMike Kelleher2020-02-12 14:20:392020-03-30 09:18:46Building A Customer Experience Driven Culture for Revenue Success
The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.
https://market-bridge.com/wp-content/uploads/2019/11/Thumbnail_Building-a-Customer-Experience-Driven-Culture-for-Revenue-Success.png8101497Catherine Artzhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngCatherine Artz2019-11-14 13:05:182020-05-21 09:27:13Building A Customer Experience Driven Culture for Revenue Success
In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report "5 Emerging Strategies to Win in the Subscription Economy."
https://market-bridge.com/wp-content/uploads/2019/10/Featured-Image-5-Actions-for-Success-in-the-XaaS-Subscription-Economy.png11021997Catherine Artzhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngCatherine Artz2019-10-04 09:29:272019-10-23 10:10:495 Actions for Success in the XaaS Subscription Economy
As the technology industry landscape continues to shift towards…
https://market-bridge.com/wp-content/uploads/2019/08/AdobeStock_52599726.jpeg30004500Brice Chaneyhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBrice Chaney2019-08-26 11:10:432020-02-06 20:19:43Leveraging Channel Partners as Your Frontline to Sales Agility
For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market methodologies. To identify which strategies will move the needle, you need in-depth market research on top tech contenders, market issues and pressing challenges.
https://market-bridge.com/wp-content/uploads/2019/08/LinkedIn-Ad_5-Emerging-Growth-Strategies-to-Win-in-the-Subscription-Economy-.png8101497Steven Lewishttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngSteven Lewis2019-08-07 14:44:222020-05-21 09:27:445 Emerging Growth Strategies to Win in the Subscription Economy
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