2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. The pandemic alone forced many employers into a fully remote working environment and with that, digital channel usage skyrocketed as the primary means of communication. All the while, employees showed increased interest in employer-provided benefits to support new mental, financial, and family priorities.
Access our on-demand webinar for a summary of our observations during the Open Enrollment period including four core strategies for 2021 growth. We set out to see what buyers wanted, how carriers and brokers adapted, and considerations for the new year. Hear direct from our analysts on trends, conversations, and themes that dominated the group benefits discussion.