Reactions and sentiment of benefits buyers throughout open enrollment
2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. The pandemic alone forced many employers into a fully remote working environment and with that, digital channel usage skyrocketed as the primary means of communication. All the while, employees showed increased interest in employer-provided benefits to support new mental, financial, and family priorities.
Access our on-demand webinar for a summary of our observations during the Open Enrollment period including four core strategies for 2021 growth. We set out to see what buyers wanted, how carriers and brokers adapted, and considerations for the new year. Hear direct from our analysts on trends, conversations, and themes that dominated the group benefits discussion.
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Bill leads our Financial Services and Insurance practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. Bill has more than 20 years of experience working with clients on data-driven approaches to sales and marketing effectiveness. He brings practical solutions to accelerate market share growth by leveraging data analytics and personalized content to enable carriers and broker channels.
Steven Lewis leads our Go-to-Market solutions practice, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion across organizations he consults with. Steven has deep industry expertise within financial services and high tech (channel), working with industry leaders to understand the market and business dynamics and enable the development and implementation of innovative go-to-market solutions.