HEALTHCARE EXECUTIVE WHITEPAPER
The Changing Balance Between Self-Service Led & Agent-Led Channels
How to optimize a sales coverage model amidst shifting market dynamics
A Comprehensive Resource on Navigating Channel Disruptions in Healthcare
Over the past four years, the Covid-19 pandemic, tightened marketing budgets, and consumer migration to digital channels have forced major changes to healthcare companies’ sales and marketing efforts. Marketing and sales leaders must now adapt to this new landscape by allocating shrinking budgets effectively, transitioning away from agent-led sales, and harnessing the power of automation to deliver personalized experiences at scale.
Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions for navigating:
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MarketBridge2022-03-08 12:46:482022-03-14 13:10:26Stand Out in a Crowded Marketplace: Lessons from Open Enrollment
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Bill Sheldon
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