HEALTH INSURANCE EXECUTIVE GUIDE

3 Steps to Using Data to Curb Member Churn and Fortify Loyalty

Why Retention is a Crucial Revenue Motion for Growth

With rising competition and increasing industry commoditization, health insurers must prioritize strategies that enhance member loyalty and engagement. It’s no longer enough to focus primarily on acquiring new members to drive membership. Your growth depends on how well you manage your leaky membership bucket.

There are 3 core steps healthcare payers must take to mitigate member switching and enhance the member loyalty loop:

Drill-Down on CX Measurement
High-level brand metrics must be augmented with member behavioral, attitudinal, and outcome data.
Augment Retention Models With Emerging Patterns
Retention/defection patterns are driven by both demographics and benefits usage/plan experience—focus on augmenting models with ongoing emerging changes.
Deliberately Prescribe X-Functional Execution
Marketing, sales, and customer success teams need coordinated approaches.

Download the guide for a detailed look at these 3 go-do’s to ensure you can secure long-term revenue growth and thrive in the evolving healthcare landscape.

DOWNLOAD THE GUIDE