Medicare Insurance Marketing: Navigating National vs. Local Challenges
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
How We Help
We build scientific, data-driven go-to-market® experiences for carriers, brokers, and agencies. Today’s savvy insurance shoppers—whether individuals or employers—are faced with a deluge of information. We help sales and marketing teams break through the clutter by optimizing the buying experience, building persuasive positioning, and measuring what works and what doesn’t across the buyer journey.
- Go-to-market strategy, planning, and execution to differentiate and drive incremental growth
- Enhance journey insights to educate, inform, and convert key target audiences
- Broker and agent enablement programs and practices to drive trusted, personal relationships
- Data and analytics to power marketing decision-making by optimizing spend and attributing return to the right channels
2021 Group Benefits: Continuing Rise of Benefits Admin Platforms-as-a-Channel
A massively fragmented Benefits Administration (BenAdmin), HR, Payroll, Carrier, and PEO drives more frustration than a utility for many. Carriers and brokers will have to start thinking and acting much more like technology marketers and systems integrators moving forward in the benefits admin platform-as-a-channel inevitable future.
Medicare Insurance Marketing: Navigating National vs. Local Challenges
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Consumer Perceptions in Auto Insurance
As digital transformation continues to reshape many industries, the auto insurance industry faces unprecedented disruption from Fintech contenders. Download our “Consumers Perceptions in Auto Insurance” report for five major findings around auto insurance options, services, and solutions.
Penetrate New Markets and Build the Right Coverage Models
With record-breaking broker and carrier consolidation, competition is high for customer mindshare. Optimize channel coverage based on buyer behavior and transaction economics—and decide where innovation and enablement are needed—across direct-to-consumer, employer-via-broker, or platform-as-a-channel routes-to-market.
Personalize the Insurance Purchasing Process
Coverage costs are rising, while ever more complex benefits packages are confusing buyers. We illuminate the insurance buyer’s experience through audience profiling, segmentation, and persona development—and then build programs that match the right content and messaging with the right audience, based on each buyer’s unique needs.
Optimize Marketing Mix
Up-funnel (brand) marketing remains critical for carriers, but direct marketing—whether mail or digital—is measurable. This measurement disparity can trap CMOs in a measurement “race to the bottom.” We give executives an unbiased window into which marketing channels are driving results, and how much more or less investment is needed to reach the efficient frontier—whether up- or down-funnel.
Marketing Mix Analysis Leads to Double Digit Improvement in Cost Per Acquisition
A Fortune 500 life, casualty, and benefits insurance company sought answers to how their advanced analytics had atrophied over time. How could they understand marketing channel contributions and increase buyers? An econometric attribution model was built to show dollar impact on buyer acquisition and revealed what channels would and wouldn’t work moving forward.
Client Testimonials
Industry Leaders
Build an Agile Go-to-Market Strategy in the Competitive Insurance Market
Speak to Our Insurance and Benefits Industry Experts
Andy Hasselwander
As Chief Analytics Officer, Andy leads marketing science efforts at MarketBridge. Andy has spent 20+ years helping leaders in the technology, insurance, and consumer sectors use data to optimize and measure marketing and distribution to profitably grow revenues. Andy has deep, practitioner expertise in both the health insurance (employer and Medicare Advantage) and the employee benefits sectors.
Steven Lewis
Steven Lewis leads the go-to-market solutions practice with MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market® point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion working with clients like Aetna, Aflac, Humana, SunLife, and ManuLife.
Melanie Russo
Melanie Russo leads the Marketing solutions practice at MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. She has a record of improving results such as increased lead generation, higher conversion rates, lowered cost-per-lead, as well as elevated customer engagement through targeted content with companies like Humana.
Bill Sheldon
Bill leads MarketBridge’s Financial Services and Insurance practice where he delivers innovative go-to-market solutions to Fortune 1000 sales and marketing executives and their teams. Bill has more than 20 years of experience working with clients on data-driven approaches to sales and marketing effectiveness. He brings practical solutions to accelerate market share growth by leveraging data analytics and personalized content to enable carriers and broker channels.
Let us know who you are for more information on how we can support your revenue efforts:
3 Bethesda Metro Center,
Suite 955
Bethesda, MD 20814
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