We build scientific, data-driven go-to-market® experiences for carriers, brokers, and agencies. Today’s savvy insurance shoppers—whether individuals or employers—are faced with a deluge of information. We help sales and marketing teams break through the clutter by optimizing the buying experience, building persuasive positioning, and measuring what works and what doesn’t across the buyer journey.
There are six imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
A massively fragmented Benefits Administration (BenAdmin), HR, Payroll, Carrier, and PEO drives more frustration than a utility for many. Carriers and brokers will have to start thinking and acting much more like technology marketers and systems integrators moving forward in the benefits admin platform-as-a-channel inevitable future.
There are six imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
As digital transformation continues to reshape many industries, the auto insurance industry faces unprecedented disruption from Fintech contenders. Download our “Consumers Perceptions in Auto Insurance” report for five major findings around auto insurance options, services, and solutions.
With record-breaking broker and carrier consolidation, competition is high for customer mindshare. Optimize channel coverage based on buyer behavior and transaction economics—and decide where innovation and enablement are needed—across direct-to-consumer, employer-via-broker, or platform-as-a-channel routes-to-market.
Coverage costs are rising, while ever more complex benefits packages are confusing buyers. We illuminate the insurance buyer’s experience through audience profiling, segmentation, and persona development—and then build programs that match the right content and messaging with the right audience, based on each buyer’s unique needs.
Up-funnel (brand) marketing remains critical for carriers, but direct marketing—whether mail or digital—is measurable. This measurement disparity can trap CMOs in a measurement “race to the bottom.” We give executives an unbiased window into which marketing channels are driving results, and how much more or less investment is needed to reach the efficient frontier—whether up- or down-funnel.
A Fortune 500 life, casualty, and benefits insurance company sought answers to how their advanced analytics had atrophied over time. How could they understand marketing channel contributions and increase buyers? An econometric attribution model was built to show dollar impact on buyer acquisition and revealed what channels would and wouldn’t work moving forward.
As Chief Analytics Officer, Andy leads marketing science efforts at MarketBridge. Andy has spent 20+ years helping leaders in the technology, insurance, and consumer sectors use data to optimize and measure marketing and distribution to profitably grow revenues. Andy has deep, practitioner expertise in both the health insurance (employer and Medicare Advantage) and the employee benefits sectors.
Steven Lewis leads the go-to-market solutions practice with MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market® point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion working with clients like Aetna, Aflac, Humana, SunLife, and ManuLife.
Melanie Russo leads the Marketing solutions practice at MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. She has a record of improving results such as increased lead generation, higher conversion rates, lowered cost-per-lead, as well as elevated customer engagement through targeted content with companies like Humana.
Bill leads MarketBridge’s Financial Services and Insurance practice where he delivers innovative go-to-market solutions to Fortune 1000 sales and marketing executives and their teams. Bill has more than 20 years of experience working with clients on data-driven approaches to sales and marketing effectiveness. He brings practical solutions to accelerate market share growth by leveraging data analytics and personalized content to enable carriers and broker channels.
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