FinTech Disruption Go-to-Market^® Toolkit

Shifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. Consequently, fintech entrants are capitalizing – entering markets and competing directly on product value and customer experience. But there is an opportunity, financial services incumbents have huge assets and advantages at their disposal to support competitive response.

Our Analysis

In an effort to identify which incumbent strategies to promote advantage, we analyzed over 100 financial services and fintech companies and surveyed 1,500 consumers across banking and payments, insurance, and investments.

The Guide

From accessing the strengths of current market leaders to uncovering top consumer preferences, we divulge immediate strategies and tactics for maintaining growth and profitability and succeeding through disruption. Access the guide to…

• Understand and diagnose disruption and its impact on your business
• Identify incumbent-specific advantages to mount an effective response
• Execute detailed go-to-market activities to leverage inherent incumbent advantage

Access the guide for immediate Go-To-Market strategies against disruption.