EXECUTIVE INNOVATION GUIDE

How Consumer Finance Marketers Can Increase Effectiveness & Decrease Costs

Nearly Half of Bank Marketers Don’t Have Confidence in Full-funnel ROI Measurement¹

Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. But with the economy on uneven ground, marketing budgets may face cuts. Maintaining brand visibility and optimizing the consumer experience, all while proving ROI, will be crucial.

Our executive guide dives into three imperatives to better quantify marketing’s impact and balance investments across online and offline channels. Including:

Demonstrate the Value of Brand Awareness
Brand marketing and other upper-funnel investments have a long-tail effect and can improve the efficiency of lower-funnel tactics.
Interrogate Marketing Performance
Marketing dashboards that compile metrics only go so far and don’t help in making strategic decisions.
Activate & Optimize Marketing Outcomes
Improve performance by understanding how to optimize budgets across channels and the right mix of tactics to convert more customers.