67% of benchmarked organizations said that adding data to a centralized data lake requires centralized IT support and takes significant time to accomplish
While marketing analytics has grown exponentially over the last decade, it still struggles to provide value in many organizations. And with a recession uncertain, budgets face scrutiny for teams that cannot show substantial value.
In over two decades of work with over 75+ Fortune 2000 companies, we have developed a framework to assess maturity in marketing analytics. To understand the current state of marketing analytics across industries, we conducted a comprehensive benchmark study to assess a performance baseline and prioritize improvement areas. Within these pages, we hope to help Marketing Analytics leaders get a sense of where they stand and the improvement areas that matter.
Access the benchmark study to learn:
Participate in the study to understand where you are relative to these benchmarks and receive your results within 24-48 hours.
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