Introducing “A Roadmap to Modern B2B Go-to-Market,” a three-part whitepaper series for executives and business leaders navigating technology and market shifts while needing light shed on the art and science of constructing stable, predictable revenue streams—a linchpin for corporate success. Drawing from our firm’s three-decade-long experience and a myriad of client engagements, we dissect common pitfalls and the winning formula of today’s high-growth B2B businesses.
Part 1 explores the scope and history of go-to-market strategy and the technological innovations driving massive change in this discipline. Subsequent releases will journey through the Operational and Analytical frameworks vital for market entry, ultimately culminating in the effective Execution and Engagement activities to drive revenue success.
REGISTER FOR THE SERIES
Get direct-to-your-inbox whitepapers as each part of the series gets released.
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MarketBridge2023-08-09 14:01:362023-08-15 11:50:21Redefining Your B2B Go-to-Market Strategy: A Blueprint for Growth
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Andy Hasselwander
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Andy Hasselwander2023-05-31 14:59:202023-05-31 16:54:50Part 1: Growth Design – A Roadmap for Modern B2B Go-to-Market
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Andy Hasselwander2023-05-31 14:59:052023-06-01 13:51:11A Roadmap for Modern B2B Go-to-Market
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Mike Kelleher
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Mike Kelleher2022-12-19 11:29:032023-05-15 11:32:23A CRO’s Guide to Transforming the Channel for XaaS Success
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MarketBridge2022-10-17 17:06:192022-10-17 17:06:19Designing Sales Compensation Programs
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MarketBridge2022-10-17 17:06:162022-10-17 17:06:16Optimizing Sales Coverage
Part 1: Growth Design – A Roadmap for Modern B2B Go-to-Market