EXECUTIVE WHITEPAPER SERIES
An Essential Strategic Compass for those Seeking Sustainable Growth
Introducing “A Roadmap to Modern B2B Go-to-Market,” a three-part whitepaper series for executives and business leaders navigating technology and market shifts while needing light shed on the art and science of constructing stable, predictable revenue streams—a linchpin for corporate success. Drawing from our firm’s three-decade-long experience and a myriad of client engagements, we dissect common pitfalls and the winning formula of today’s high-growth B2B businesses.
Part 1: Growth Design
In Part 1 we explore the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline.
Part 2: Operations and Analytics
In Part 2 we discuss the Operational and Analytical tools and processes to get these motions into market.
Part 3: Execution and Engagement
In Part 3 we will discuss the last mile Execution and Engagement activities that happen. This includes Account-Based Revenue Motions, Empowering Sellers, and Action and Change Management.
COMING SOON
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Get direct-to-your-inbox whitepapers as each part of the series gets released.
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