EXECUTIVE WHITEPAPER
An executive-level whitepaper that covers imperatives and methods for CMOs and analytics teams in driving measurable marketing ROI.
Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.
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For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and …
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Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.
Read MoreSales Coverage, Sales Enablement
SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.
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SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.
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Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Read MoreDigital Sales, Growth Pathways, Market Insights
A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.
Read MoreGo-to-Market Operations, Go-to-Market Strategy
A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.
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Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.
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Watch the on-demand, 30-minute webinar covering how to holistically assess lead generation campaign performance.
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Watch the on-demand, 30-minute webinar covering a systematic and repeatable process of capturing new revenue whitespace.
Read MoreCustomer Experience, Go-to-Market Strategy, Marketing Analytics
Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
Read MoreGo-to-Market Strategy, Market Insights
In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.
Read MoreMarketing Analytics, Marketing ROI
In our latest case study, we discuss the challenge with brand marketing and how we measure brand impact on demand. Download the case study to learn more about the objectives we accomplished.
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Our SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.
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To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.
Read MoreCustomer Experience, Digital Sales
By 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing 4 steps to best-in-class digital transformation.
Read MoreBuyer Journeys, Customer Analytics
The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.
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We cover 3 common marketing measurement challenges from measuring brand impact to navigating the post-cookie world. Download for instant access to the presentation slides and conference video.
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In this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.
Read MoreMarketing Analytics, Marketing ROI
Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.
Read MoreMarketing Analytics, Marketing ROI, Multichannel Marketing
The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
Read MoreMarketing Analytics, Marketing ROI
Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.
Read MoreGo-to-Market Operations, Go-to-Market Strategy, Sales Coverage
Increasingly, sales compensation — often considered largely an operational initiative—must become a key element of go-to-market strategy. Download the framework for a detailed look at 3 go-do’s to ensure your compensation program supports collaborative, strategic imperatives.
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In this 30-minute on-demand webinar we share the results of our report, “Next-Generation Distribution Enablement: An Outlook for 2022.” Watch it on-demand and get immediate access to the full report.
Read MoreBridging your data, technology, and consumer experiences.
Fresh insights to power your go-to-market® every month.
Read our best content on data-driven go-to-market strategy.
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