EXECUTIVE WHITEPAPER
Part 1: Growth Design
An essential 49-page guide on what it takes for business leaders to find and maintain predictable revenue growth.
Lead Generation and Nurturing, Marketing Analytics, Marketing ROI
Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …
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Hear from leaders of world-class marketing data science teams about what they see as the best practices around four topics: 1) maintaining an audience-first posture, 2) marketing data for use in analytics, 3) marketing measurement, and 4) building world-class marketing analytics teams.
Read MoreLead Generation and Nurturing, Marketing Analytics
Listen in as our Chief Analytics Officer covers the lower funnel ecosystem, cobra effect in digital advertising, as well as the evolution of and methods to overcome the measurement trap direct from the #ANAMeasurement Conference.
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To optimize marketing in consumer tech, download this guide for 3 key marketing imperatives to balance marketing/advertising investments across indirect and direct-to-consumer (D2C) channels.
Read MoreBuyer Journeys, Customer Experience, Go-to-Market Strategy, Growth Pathways
Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.
Read MoreBuyer Journeys, Customer Experience, Sales Enablement
Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
Read MoreCustomer Experience, Customer Retention, Growth Pathways
In this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.
Read MoreMarketing Analytics, Marketing ROI, Multichannel Marketing
Watch the on-demand session direct from the 2023 ANA Advancements in Measurement Conference as our Chief Analytics Officer discusses the best way to measure the effectiveness of upper funnel tactics via econometric approaches like MMM (marketing mix modeling).
Read MoreGo-to-Market Strategy, Growth Pathways, Routes-to-Market
‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 49-page whitepaper and learn more about this 3-part series.
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“A Roadmap to Modern B2B Go-to-Market” is a three-part whitepaper series for executives and business leaders navigating technology and market shifts while needing light on the art and science of constructing stable, predictable revenue streams—a linchpin for corporate success.
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This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.
Read MoreMarketing Analytics, Marketing ROI
Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.
Read MoreChannel Partner Enablement, Go-to-Market Strategy
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
Read MoreChannel Partner Enablement, Go-to-Market Strategy
CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for …
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Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.
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For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and …
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Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.
Read MoreSales Coverage, Sales Enablement
SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.
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SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.
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Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Read MoreDigital Sales, Growth Pathways, Market Insights
A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.
Read MoreGo-to-Market Operations, Go-to-Market Strategy
A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.
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Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.
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Watch the on-demand, 30-minute webinar covering how to holistically assess lead generation campaign performance.
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Watch the on-demand, 30-minute webinar covering a systematic and repeatable process of capturing new revenue whitespace.
Read MoreBridging your data, technology, and consumer experiences.
Fresh insights to power your go-to-market® every month.
Read our best content on data-driven go-to-market strategy.
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