MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment.
Buyer Personas & Journeys, Channels, Coverage and Channel Design, Data-Driven Targeting, Growth Pathways
Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.
Read MoreWatch the on-demand, 30-minute video where we cover how Tech leaders plan to enable sellers on new and innovative techniques in the post COVID-19 environment.
Read MoreDigital transformation across many industries has seen leaps and bounds in advancements over the past 10-12 months, largely due to COVID-19. And although COVID-19 has ushered in a new emphasis on the adoption of technologies, consumers have not displayed a significant increase in the desire …
Read MoreAs digital transformation continues to reshape many industries, the auto insurance industry faces unprecedented disruption from Fintech contenders. Download our report containing five major statistical findings as consumers navigate Auto Insurance options, services, and solutions.
Read More2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. Access our on-demand webinar for a summary of our observations during the Open Enrollment period including four core strategies for 2021 growth.
Read MoreSales & Channel Enablement, Sales Enablement
MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment.
Read MoreFintech disruptors – like Betterment, Wealthfront, Robinhood, and others – are revolutionizing the industry, leading with digital-first offerings. Despite the rise in these disruptors, our research found many consumers are unwilling to give up “traditional” services and offerings. Download our report containing six major statistical …
Read MoreAccess our on-demand webinar to learn how Financial Services incumbents can capitalize on the advantages they already have and execute tactical go-to-market actions to respond to FIntech competition.
Read MoreShifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. In an effort to identify which incumbent strategies to promote advantage, we analyzed over 100 financial services and fintech companies and surveyed 1,500 consumers across banking and payments, insurance, and investments.
Read MoreMarket leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives. Now is the time for all B2B enterprises to consider a seismic shift in sales enablement, one that equips direct and indirect sellers with data-driven targeting, …
Read MoreCoverage and Channel Design, Inside Sales, Marketing & Sales Motion, Sales and Marketing Management
Is it the beginning of the end of the traditional territory-based sales model? The prominent geographic driven sales segmentation is fading. Watch the 30-minute on-demand webinar as we cover how to optimize sales models in this new reality and how to apply data-driven sales motions for faster …
Read MoreEvery two weeks, MarketBridge will bring you an updated look at how payers and groups like dentists and insurance agents are evolving within the voluntary insurance space. Additionally, we’ll break down why each key finding is important and its implication for you…
Read MoreCOVID-19 DIGITAL LISTENING for HEALTH INSURANCE Group and Individual Benefits Insights and Trends Amidst COVID-19 Health insurance has seen drastic changes unfold due to COVID – record numbers of unemployed consumers mean spikes in enrollment for state health exchanges and declines in employer-tied health insurance; …
Read MoreCOVID-19 DIGITAL LISTENING for PROPERTY & CASUALTY Group and Individual Benefits Insights and Trends Amidst COVID-19 Few lines of insurance have suffered as much as those within the property and casualty space, due to COVID shelter in place orders. Auto insurers cut rates in recognition …
Read MoreCOVID-19 DIGITAL LISTENING for the MEDICARE INDUSTRY Direct-from-Beneficiary Insights and Competitor Trends Every two weeks, MarketBridge will bring you an updated look at how the industry, insurance carriers and marketing leaders are evolving Medicare and Medicaid Insurance. Additionally, we’ll break down why each key finding is …
Read MoreData, Data-Driven Targeting, Retention
Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover …
Read MoreCross-Selling, Data-Driven Targeting, Inside Sales
As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. It’s a no brainer for organizations like these to focus on existing customers – today’s installed customer base drives at …
Read MoreRecent disruptions in buying behavior, including the temporary elimination of in-person sales calls and dramatic spike in online engagement, will likely have lasting effects on how commerce is conducted across the globe. As the markets re-emerge, go-to-market strategies must be altered to ensure you are …
Read MoreWatch the on-demand, 30-minute recorded webinar, “Multi-touch Attribution and Measuring Your Marketing Halo,” as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even …
Read MoreContent Marketing, Customer Experience, Lead Nurturing
CMOs and CROs face an increasingly complex environment to successfully engage new buyers with the complexity of more digital channel and shorter attention spans. With over 25+ years executing best-in-class buyer engagement programs, we know the core elements to attract and engage new buyers for greater …
Read MoreCarriers and brokers are struggling with fundamental changes in their roles as the go-to-market landscape transforms around them. As margin compression continues, and competitive encroachment increases, the most critical path to success is to win on Customer Experience. In an effort to identify which Customer …
Read MoreCommonly known as “marketplaces” or e-commerce sites, increasingly these online buying sites are looking more like “Platforms-as-a-Channel” to vendors. Both B2C and B2B buyers are rapidly adopting multi-vendor platforms for access to broad offerings, frictionless buying experiences, easy payment/financial options, and personalized product recommendations. In …
Read MoreWatch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies …
Read MoreOver the course of the fall, our analysts monitored open enrollment, synthesizing the trends, conversations, and themes dominating the group benefits discussion. In an on-demand, 30-minute webinar we summarize our observations and provide strategies to give you a head start on landing and expanding new groups in 2020.
Read MoreAs solution-markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. With over 25+ years executing best-in-class partner/channel programs, we know a well-designed partner program can set the stage for success…
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