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Link to: Measuring Marketing’s Effectiveness

EXECUTIVE WHITEPAPER

The Ultimate Whitepaper: Measuring Marketing’s Effectiveness

An executive-level whitepaper that covers imperatives and methods for CMOs and analytics teams in driving measurable marketing ROI.

Resources

Topics

Industries

Resource Type

Framework

Ten Steps for Building Foolproof Customer Segmentations

Buyer Journeys, Customer Analytics

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.

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Webinar

Overcoming 3 Marketing Measurement Challenges

We cover 3 common marketing measurement challenges from measuring brand impact to navigating the post-cookie world. Download for instant access to the presentation slides and conference video.

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Webinar

Stand Out in a Crowded Marketplace: Lessons from Open Enrollment

In this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.

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Whitepaper

5 Areas That CMOs Struggle in Measuring ROI and Where to Focus

Marketing Analytics, Marketing ROI

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

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Whitepaper

Measuring Marketing’s Effectiveness

Marketing Analytics, Marketing ROI, Multichannel Marketing

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

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Webinar

How to Measure and Optimize Marketing Effectiveness

Marketing Analytics, Marketing ROI

Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.

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Framework

Enabling Strategic Agility Through Sales Compensation

Go-to-Market Operations, Go-to-Market Strategy, Sales Coverage

Increasingly, sales compensation — often considered largely an operational initiative—must become a key element of go-to-market strategy. Download the framework for a detailed look at 3 go-do’s to ensure your compensation program supports collaborative, strategic imperatives.

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Webinar

In-Depth Findings Review: Next-Generation Distribution Enablement

In this 30-minute on-demand webinar we share the results of our report, “Next-Generation Distribution Enablement: An Outlook for 2022.” Watch it on-demand and get immediate access to the full report.

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Guide, Research

A Marketer’s Guide to Subscription-Based Revenue Success

Market Insights

We analyzed 30+ marketing leaders from multiple industries, large and small firms, and varying levels of subscription model maturity. Download the report to learn how leading marketers in subscription-based revenue companies are acquiring, developing, and retaining high-value audiences.

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Guide

Driving XaaS Channel Transformation

Channel Partner Enablement, Go-to-Market Strategy

A successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.

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Research

Asset Management Outlook: Next-Generation Distribution Enablement

Market Insights

We analyzed 35+ firms across a mix of firm sizes/AUM and distribution channels and surveyed over 100 financial advisors on their relationships with AMs. Download the report for an asset management outlook, next-level innovations, and priorities to transform your distribution enablement.

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Framework

Activating an Account-Based Marketing and Sales Revenue Approach

Account-Based Marketing

Account-Based Marketing programs haven’t lived up to the promise and hype. Download the framework for 5 go-do’s to drive revenue performance.

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Framework

3 Steps to Using Data to Idle Defection Risk and Improve Retention

Customer Analytics, Customer Experience, Customer Retention

Your success relies on how you manage your leaky retention bucket. Download the framework on using data to idle defection risk and improve customer retention with 8 go-dos.

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Webinar

Distribution Enablement 2021 – How Asset Managers Can Enable Financial Advisors

Last year, distribution enablement changed overnight as the industry went virtual. Watch this session on-demand for the #1 enablement priority asset management leaders need to drive productivity and enable financial advisors.

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Press Release

First of Its Kind Technology Industry Benchmark Report on How Marketers Are Navigating the Subscription Economy

MarketBridge announces the release of “A CMO’s Guide to Land and Expand Success in the Subscription Economy,” a Technology industry benchmarking report aimed at understanding the challenges, priorities, and go-forward actions of Technology Marketers as they transition to subscription solutions…

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Webinar

3 Priorities for Marketers to Win in the Subscription Economy

The growth of the subscription-based, XaaS commercial model is driving complexity in the customer purchasing process. Watch our 30-minute on-demand webinar for an in-depth guide on how to win in the subscription economy during this massive transition.

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Guide, Research

A CMO’s Guide to Land and Expand Success in the Subscription Economy

Market Insights

We surveyed and interviewed some of the fastest-growing technology companies and industry leaders on their priorities to drive competitive advantage. Download our report covering current challenges, future priorities, and go-forward actions for success in the subscription economy.

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Framework

Prioritizing and Penetrating New Growth Pathways

Buyer Journeys, Channel Partner Enablement, Go-to-Market Strategy, Growth Pathways

Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.

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Webinar

Sales Enablement Outlook 2021

Sales Enablement

For sales enablement teams, the disruption from COVID-19 has presented an urgent mandate. Watch our on-demand webinar on the sales enablement outlook as 3 priorities to drive sales effectiveness in 2021 and beyond are highlighted.

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Research

Consumer Perceptions in Banking

Market Insights

Although COVID-19 has ushered in a new emphasis on the adoption of technologies, consumers have not displayed a significant increase in the desire to migrate fully to digital banking. Download our “Consumers Perceptions in Banking” report for six major statistical findings​ around banking options, services, …

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Research

Consumer Perceptions in Auto Insurance

Market Insights

As digital transformation continues to reshape many industries, the auto insurance industry faces unprecedented disruption from Fintech contenders. Download our “Consumers Perceptions in Auto Insurance” report for five major findings​ around auto insurance options, services, and solutions.

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Webinar

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2021

2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. Access our on-demand webinar for lessons from open enrollment, including four core strategies for 2021 growth.

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Research

Sales Enablement Outlook 2021

Digital Sales, Market Insights, Sales Enablement

We conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our “Sales Enablement Outlook 2021” report for three key sales enablement investment themes in the post-disruption environment.

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Research

Consumer Perceptions in Investment Management

Market Insights

Fintech disruptors – like Betterment, Wealthfront, Robinhood, and others – are revolutionizing the industry, leading with digital-first offerings. Download our “Consumers Perceptions in Investment Management” report for six major statistical findings​ around investment management options, services, and solutions.

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Webinar

Activating Competitive Response to Fintech Disruption

Customer Experience, Go-to-Market Strategy

Fintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.

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