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Link to: Measuring Marketing’s Effectiveness

EXECUTIVE WHITEPAPER

The Ultimate Whitepaper: Measuring Marketing’s Effectiveness

An executive-level whitepaper that covers imperatives and methods for CMOs and analytics teams in driving measurable marketing ROI.

Resources

Topics

Industries

Resource Type

Webinar

4 Building Blocks for CROs to Drive Channel Transformation

Channel Partner Enablement, Go-to-Market Strategy

Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.

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Research

A CRO’s Guide to Transforming the Channel for XaaS Success

Channel Partner Enablement, Go-to-Market Strategy

CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for …

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Webinar

Building a High-Performance Marketing Analytics Function

Marketing Analytics

Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.

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Whitepaper

A Roadmap for Modern Marketing Analytics

Marketing Analytics

For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and …

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Case Study

Go-to-Market Footprint Expansion

Growth Pathways

Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.

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Case Study

Designing Sales Compensation Programs

Sales Coverage, Sales Enablement

SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.

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Case Study

Optimizing Sales Coverage

Sales Coverage

SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.

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Webinar

Measuring the Long and Short-Run Impact of Brand Investments

Marketing ROI

Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.

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Research

How Financial Advisor Needs Are Changing Amid Economic Uncertainty

Digital Sales, Growth Pathways, Market Insights

A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.

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Webinar

Go-to-Market Science Webinar Series

Go-to-Market Operations, Go-to-Market Strategy

A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.

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Webinar

The Science of Data-Driven, Digital Selling

Digital Sales

Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.

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Webinar

The Science of Optimizing Lead Generation Performance

Lead Generation and Nurturing

Watch the on-demand, 30-minute webinar covering how to holistically assess lead generation campaign performance.

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Webinar

The Science of Building New Revenue Streams

Growth Pathways

Watch the on-demand, 30-minute webinar covering a systematic and repeatable process of capturing new revenue whitespace.

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Whitepaper

Top 10 XaaS Marketing Trends for 2023

Customer Experience, Go-to-Market Strategy, Marketing Analytics

Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.

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Webinar

3 Marketing Strategies to Accelerate XaaS Success

Go-to-Market Strategy, Market Insights

In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.

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Case Study

Measuring Brand Marketing’s ROI

Marketing Analytics, Marketing ROI

In our latest case study, we discuss the challenge with brand marketing and how we measure brand impact on demand. Download the case study to learn more about the objectives we accomplished.

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Webinar

Marketing Executive Roundtable – Succeeding in the Subscription Economy

Customer Experience

Our SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.

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Framework

Evaluating Lead Generation Campaigns for Long-Term Success

Lead Generation and Nurturing

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.

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Framework

4 Best Practices for Activating Digital Selling

Customer Experience, Digital Sales

By 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing 4 steps to best-in-class digital transformation.

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Framework

Ten Steps for Building Foolproof Customer Segmentations

Buyer Journeys, Customer Analytics

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.

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Webinar

Overcoming 3 Marketing Measurement Challenges

We cover 3 common marketing measurement challenges from measuring brand impact to navigating the post-cookie world. Download for instant access to the presentation slides and conference video.

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Webinar

Stand Out in a Crowded Marketplace: Lessons from Open Enrollment

In this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.

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Whitepaper

5 Areas That CMOs Struggle in Measuring ROI and Where to Focus

Marketing Analytics, Marketing ROI

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

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Whitepaper

Measuring Marketing’s Effectiveness

Marketing Analytics, Marketing ROI, Multichannel Marketing

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

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Webinar

How to Measure and Optimize Marketing Effectiveness

Marketing Analytics, Marketing ROI

Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.

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