Align customers, products, and internal commercial teams with well-designed and operated channels for maximized revenue opportunity and increased efficiency.

MaxDiff Explained: Unlocking Meaningful Insights

MaxDiff, short for Maximum Difference Scaling, is a powerful tool that brings clarity to the often opaque world of market research. Discover why, when to, and how to use MaxDiff in our blog.

5 Essential Jobs in a Go-to-Market Analytics Team

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Read through the blog to learn about each job, gain additional insights, and get best practices for optimal results.

The Superpowered CDP: Building a Go-to-Market Data Lake

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner’s findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

The Power of Aggregators in Healthcare

Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.

From State Lines to Sales Lines: Unraveling the Power of Zip Code Analytics

Transforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari’s open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.

Balancing Self-Service and Agent-Led Channels in Healthcare

To succeed in the healthcare industry, it is time to embrace the notion that channels don’t choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.

The Right Marketing Mix for Various Scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.

Part 2: Operations and Analytics – A Roadmap for Modern B2B Go-to-Market

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 41-page whitepaper and learn more about this 3-part series.

Channel Disruption: Navigating 5 Fundamental Shifts in Healthcare Marketing & Sales Channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 27-page whitepaper to learn more about navigating channel disruptions in healthcare.

3 Channel Partner Challenges Hindering Your Revenue Growth

We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.