To succeed in the healthcare industry, it is time to embrace the notion that channels don’t choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 49-page whitepaper and learn more about this 3-part series.