For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and progress on marketing goals.
Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.
The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
Our team of campaign strategists assembled a checklist to help you navigate the ingredients necessary for a successful drip campaign. Download the whitepaper for this 5-step checklist to help you plan your next drip campaign.
Digital disruptors are winning by reducing friction, driving customer loyalty, and cross-selling. Download the whitepaper to learn how traditional industry players can fight back.