Apple Pay Later, Bad for Brand?
Just when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
Top 10 XaaS Marketing Trends for 2023
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics Technology Whitepaper /by Mike KelleherDownload the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
/in Customer Experience, Go-to-Market Strategy Technology Article /by Bill SheldonBill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
3 Ways to Approach the XaaS Boom
/in Account-Based Marketing, Channel Partner Enablement, Customer Experience Technology News /by Brice ChaneyIn an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
Marketing Executive Roundtable – Succeeding in the Subscription Economy
/in Customer Experience Consumer Subscription Webinar /by Mike KelleherOur SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.
4 Best Practices for Activating Digital Selling
/in Customer Experience, Digital Sales Framework /by Brice ChaneyBy 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing 4 steps to best-in-class digital transformation.
Health Insurance Leaders: How to Assess Your Underperforming Markets
/in Customer Experience, Multichannel Marketing Health Insurance Article /by Melanie RussoThere are six imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
The #1 Go-to-Market Imperative for Each Revenue Leader
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics, Sales Coverage Article /by Brice ChaneyWe combine the number one go-to-market strategy in 2022 for each revenue leader (CMO, CRO, CXO) with tactical ‘go-do’s’ to get rolling.
Top 3 Distribution Enablement Priorities in Asset Management
/in Customer Experience Investment Management Infographic /by Bill SheldonWe surveyed asset management leaders to understand imperatives for the digital future and found 3 distribution enablement priorities. View the top 3 priorities for market leaders in 2022 on our infographic.
2021 Group Benefits: Personalizing the Benefits Experience Via Employee Segmentation
/in Buyer Journeys, Customer Experience Group Benefits Article /by Bill SheldonIn Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for…
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