B2B Coverage Design: Tactical and Strategic
Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
Surviving in a Commoditized Tech Market
/in Customer Experience, Go-to-Market Strategy Technology Article /by Brice ChaneyCharacterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing ‘play it safe’ mentality. We cover 4 strategies for consistent growth in consumer tech companies.
Fueling the Next Growth Curve at Smartsheet with Buyer-Centric Messaging
/in Buyer Journeys, Customer Experience, Go-to-Market Strategy, Growth Pathways Webinar /by Mike KelleherDirect from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.
Enhancing Competitive Positioning
/in Buyer Journeys, Customer Experience, Sales Enablement Technology Case Study /by MarketBridgeSoftware company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
The Retention Imperative: Securing Long-Term Revenue Growth in Healthcare
/in Customer Experience, Customer Retention Health Insurance Article /by Sarah RennerLearn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
3 Steps to Using Data to Curb Member Churn and Fortify Loyalty
/in Customer Experience, Customer Retention, Growth Pathways Health Insurance Guide /by Melanie RussoIn this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.
Apple Pay Later, Bad for Brand?
/in Customer Experience Article /by Steven LewisJust when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
Top 10 XaaS Marketing Trends for 2023
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics Technology Whitepaper /by Mike KelleherDownload the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
/in Customer Experience, Go-to-Market Strategy Technology Article /by Bill SheldonBill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
3 Ways to Approach the XaaS Boom
/in Account-Based Marketing, Channel Partner Enablement, Customer Experience Technology News /by Brice ChaneyIn an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
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