Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
Advertising platforms such as Google and Facebook are pushing AI/machine learning to help companies optimize results and increase efficiency. But can you trust that the advertising platforms are acting in your best interests?
We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?
How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…
