The Science of Data-Driven, Digital Selling
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Empower commercial teams to reach more customers, anticipate buying behavior, and accelerate the digital sales process to deliver value.
4 Best Practices for Activating Digital Selling
/in Customer Experience, Digital Sales Framework /by Brice ChaneyBy 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing 4 steps to best-in-class digital transformation.
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
Sales Enablement Outlook 2021
/in Digital Sales, Market Insights, Sales Enablement Technology Research /by MarketBridgeWe conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our “Sales Enablement Outlook 2021” report for three key sales enablement investment themes in the post-disruption environment.
Digital Advertising 2020: A Lot More Quality Digital Eyeballs
/in Content Marketing, Digital Sales, Go-to-Market Operations, Lead Generation and Nurturing Consumer Subscription Article /by Andy HasselwanderOf all of the emergent phenomena that have occurred over the past nine months, one that hasn’t gotten much press is the dramatic increase in the supply of quality digital impressions. There isn’t a published source measuring this very real metric—it has to be triangulated between total impressions, e-commerce sales, click-through rates, and prices—but marketers across many categories know that digital marketing is killing it right now…
Reboot Sales Territories: Rethinking Geographic Territory-Based Sales Models
/in Digital Sales, Go-to-Market Operations, Sales Coverage Webinar /by Brice ChaneyAugmenting geographic-centric planning with more industry and market-centric expertise and context will be critical in the post-coronavirus era. Watch our on-demand webinar as we cover how to reboot sales territories to optimize sales models and apply data-driven sales motions for faster sales cycles and greater ROI.
Conducting a Data Audit to Prepare for Digital Sales Transformation
/in Digital Sales Framework /by MarketBridgeThere are 7 key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these 7 key traits and get 9 actionable tasks to help you prepare for digital sales transformation.
The Changing Face of Distribution Marketing to Seniors
/in Digital Sales, Lead Generation and Nurturing Article /by Andy HasselwanderWhen it comes to e-commerce, “rising seniors” have had 20 years to get used to secure e-commerce pages—specifically the little lock that appears on secure sites. The idea that seniors will hesitate to conduct business online is at this point probably more of a stereotype than reality.
Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem
/in Channel Partner Enablement, Digital Sales Technology Article /by Andy HasselwanderThe partner channel model hadn’t changed much until a few years ago. Most groceries and consumer goods traveled through supermarkets; most cars were sold through dealers, and most manufacturing items were sold through distributors. These traditional channel models have some combination of nine traits in common, depending on the industry. Typically, for a partner to meet the definition of a “traditional”…
Cyborgs Will Beat Robots: Building a Human-AI Culture
/in Digital Sales, Marketing Analytics Article /by Andy HasselwanderThere are two competing AI narratives bouncing around the internet. On the one hand, AI is seen as a future scourge, a technology that once unchained will push humanity past a singularity. Past this singularity, we cannot predict what will happen—but many think it won’t be good [1].
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