On-Demand Webinar: Sales Enablement Outlook 2021

Watch the on-demand, 30-minute video where we cover how Tech leaders plan to enable sellers on new and innovative techniques in the post COVID-19 environment.

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2021

2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. Access our on-demand webinar for a summary of our observations during the Open Enrollment period including four core strategies for 2021 growth.

Activating Competitive Response to Fintech Disruption

Access our on-demand webinar to learn how Financial Services incumbents can capitalize on the advantages they already have and execute tactical go-to-market actions to respond to FIntech competition.

Reboot Sales Enablement: Arming Sellers in the New Go-to-Market Reality

Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives. Now is the time for all B2B enterprises to consider a seismic shift in sales enablement, one that equips direct and indirect sellers with data-driven targeting, messaging relevance, and unique differentiation. Watch the 30-minute on-demand webinar  as we share how to transform your sales enablement in this new environment to reach optimal sales productivity.

Reboot Sales Territories: Rethinking Geographic Territory-Based Sales Models

Is it the beginning of the end of the traditional territory-based sales model? The prominent geographic driven sales segmentation is fading. Watch the 30-minute on-demand webinar as we cover how to optimize sales models in this new reality and how to apply data-driven sales motions for faster sales cycles and greater ROI.  

Reboot Customer Retention: Using Data to Idle Defection Risk

Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover the specific data points needed to predict at-risk-buyers and improve CX.

Reboot Customer Cross-Sell: How to Capitalize on High Yield Opportunities Now

As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. It’s a no brainer for organizations like these to focus on existing customers – today’s installed customer base drives at least 80% of tomorrow’s revenues. Join us on Thursday, May 28th at 3:00 PM ET as we cover the specific datapoints needed to predict a buyer’s growth potential AND how to drive scalable cross-sell programs for your front-line teams.

Reboot Your Buyer Experience: Aligning to Your Customers’ New Journey

Recent disruptions in buying behavior, including the temporary elimination of in-person sales calls and dramatic spike in online engagement, will likely have lasting effects on how commerce is conducted across the globe. As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. To help you deliver exceptional buying experiences in this new reality, we’ll share how to map your new buyer journeys and use customer analytics to activate new, required selling motions. Watch the on-demand webinar covering five core steps to buyer journey mapping for greater ROI, faster sales cycles, and overall better customer experience.

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

Watch the on-demand, 30-minute recorded webinar, “Multi-touch Attribution and Measuring Your Marketing Halo,” as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even for long-sales cycles and complex products and services.

Building A Customer Experience Driven Culture for Revenue Success

Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.