4 Building Blocks for CROs to Drive Channel Transformation
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
Building a High-Performance Marketing Analytics Function
/in Marketing Analytics Webinar /by Andy HasselwanderWatch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.
Measuring the Long and Short-Run Impact of Brand Investments
/in Marketing ROI Technology Webinar /by Andy HasselwanderDirect from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Go-to-Market Science Webinar Series
/in Go-to-Market Operations, Go-to-Market Strategy Webinar /by MarketBridgeA webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.
The Science of Data-Driven, Digital Selling
/in Digital Sales Webinar /by MarketBridgeWatch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.
The Science of Optimizing Lead Generation Performance
/in Lead Generation and Nurturing Webinar /by MarketBridgeWatch the on-demand, 30-minute webinar covering how to holistically assess lead generation campaign performance.
The Science of Building New Revenue Streams
/in Growth Pathways Webinar /by MarketBridgeWatch the on-demand, 30-minute webinar covering a systematic and repeatable process of capturing new revenue whitespace.
3 Marketing Strategies to Accelerate XaaS Success
/in Go-to-Market Strategy, Market Insights Technology Webinar /by Mike KelleherIn this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.
Marketing Executive Roundtable – Succeeding in the Subscription Economy
/in Customer Experience Consumer Subscription Webinar /by Mike KelleherOur SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.
Overcoming 3 Marketing Measurement Challenges
/in Webinar /by Andy HasselwanderWe cover 3 common marketing measurement challenges from measuring brand impact to navigating the post-cookie world. Download for instant access to the presentation slides and conference video.
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