How to Measure and Optimize Marketing Effectiveness

Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.

In-Depth Findings Review: Next-Generation Distribution Enablement

In this 30-minute on-demand webinar we share the results of our report, “Next-Generation Distribution Enablement: An Outlook for 2022.” Watch it on-demand and get immediate access to the full report.

Distribution Enablement 2021 – How Asset Managers Can Enable Financial Advisors

Last year, distribution enablement changed overnight as the industry went virtual. Watch this session on-demand for the #1 enablement priority asset management leaders need to drive productivity and enable financial advisors.

3 Priorities for Marketers to Win in the Subscription Economy

The growth of the subscription-based, XaaS commercial model is driving complexity in the customer purchasing process. Watch our 30-minute on-demand webinar for an in-depth guide on how to win in the subscription economy during this massive transition.

Sales Enablement Outlook 2021

For sales enablement teams, the disruption from COVID-19 has presented an urgent mandate. Watch our on-demand webinar on the sales enablement outlook as 3 priorities to drive sales effectiveness in 2021 and beyond are highlighted.

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2021

2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. Access our on-demand webinar for lessons from open enrollment, including four core strategies for 2021 growth.

Activating Competitive Response to Fintech Disruption

Fintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.

Reboot Sales Enablement: Arming Sellers in the New Go-to-Market Reality

Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives in a more agile and customer-centric way. Watch the 30-minute on-demand webinar as we share how to reboot sales enablement to reach optimal sales productivity.

Reboot Sales Territories: Rethinking Geographic Territory-Based Sales Models

Augmenting geographic-centric planning with more industry and market-centric expertise and context will be critical in the post-coronavirus era. Watch our on-demand webinar as we cover how to reboot sales territories to optimize sales models and apply data-driven sales motions for faster sales cycles and greater ROI.

Reboot Customer Retention: Using Data to Idle Defection Risk

Leaders must rigorously measure and track customer experience to predict which customers will defect. Watch the on-demand webinar as we cover how to reboot your customer retention with the specific data points needed to predict at-risk buyers.