A Year-in-Review: Marketing Effectiveness Trends

2023 was another fast-paced year when it came to marketing measurement. Watch the on-demand presentation for a summary of marketing effectiveness trends from 2023 and predictions for 2024.

The State of Marketing Analytics: A Roundtable Discussion

Hear from leaders of world-class marketing data science teams about what they see as the best practices around four topics: 1) maintaining an audience-first posture, 2) marketing data for use in analytics, 3) marketing measurement, and 4) building world-class marketing analytics teams.

Shining Light on the Upper Funnel: Avoiding the Cobra Effect in the Era of Cherry-picking

Listen in as our Chief Analytics Officer covers the lower funnel ecosystem, cobra effect in digital advertising, as well as the evolution of and methods to overcome the measurement trap direct from the #ANAMeasurement Conference.

Fueling the Next Growth Curve at Smartsheet with Buyer-Centric Messaging

Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.

Right-Sizing the Funnel: Analytically Balancing Awareness, Consideration, and Demand Capture

Watch the on-demand session direct from the 2023 ANA Advancements in Measurement Conference as our Chief Analytics Officer discusses the best way to measure the effectiveness of upper funnel tactics via econometric approaches like MMM (marketing mix modeling).

4 Building Blocks for CROs to Drive Channel Transformation

Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.

Building a High-Performance Marketing Analytics Function

Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.

Measuring the Long and Short-Run Impact of Brand Investments

Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.

Go-to-Market Science Webinar Series

A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.

The Science of Data-Driven, Digital Selling

Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.