Marketing Executive Roundtable – Succeeding in the Subscription Economy

Our SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.

Overcoming 3 Marketing Measurement Challenges

We cover 3 common marketing measurement challenges from measuring brand impact to navigating the post-cookie world. Download for instant access to the presentation slides and conference video.

Stand Out in a Crowded Marketplace: Lessons from Open Enrollment

In this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.

How to Measure and Optimize Marketing Effectiveness

Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.

In-Depth Findings Review: Next-Generation Distribution Enablement

In this 30-minute on-demand webinar we share the results of our report, “Next-Generation Distribution Enablement: An Outlook for 2022.” Watch it on-demand and get immediate access to the full report.

Distribution Enablement 2021 – How Asset Managers Can Enable Financial Advisors

Last year, distribution enablement changed overnight as the industry went virtual. Watch this session on-demand for the #1 enablement priority asset management leaders need to drive productivity and enable financial advisors.

3 Priorities for Marketers to Win in the Subscription Economy

The growth of the subscription-based, XaaS commercial model is driving complexity in the customer purchasing process. Watch our 30-minute on-demand webinar for an in-depth guide on how to win in the subscription economy during this massive transition.

Sales Enablement Outlook 2021

For sales enablement teams, the disruption from COVID-19 has presented an urgent mandate. Watch our on-demand webinar on the sales enablement outlook as 3 priorities to drive sales effectiveness in 2021 and beyond are highlighted.

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2021

2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. Access our on-demand webinar for lessons from open enrollment, including four core strategies for 2021 growth.

Activating Competitive Response to Fintech Disruption

Fintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.