ON-DEMAND WEBINAR

The State of Marketing Analytics: A Roundtable Discussion

Hosted by:

Hear from Leaders of World-Class Marketing Data Science Teams

The scope and depth of marketing analytics have grown rapidly in many organizations over the last ten years. However, as a function, marketing analytics still struggles to prove its value; Gartner points out that marketing analytics still informs only 53% of marketing decisions. In an era where economic downturns loom and financial allocations undergo rigorous assessments, teams are under pressure to demonstrate tangible value.

MarketBridge’s Chief Analytics Officer Andy Hasselwander leads a panel discussion covering marketing analytics teams’ biggest challenges—and opportunities—in 2023 with:

Listen in to hear…

Best practices in building marketing performance data lakes
Upskilling teams with modern data science tools
Maintaining an audience-first posture
Weaving media mix modeling and multi-touch attribution into core marketing operations

WATCH IT ON-DEMAND

BONUS: You will receive complimentary access to “The State of Marketing Analytics,” our benchmark report highlighting challenges and priorities from industry-leading marketers to improve processes and advance analytics.