The scope and depth of marketing analytics have grown rapidly in many organizations over the last ten years. However, as a function, marketing analytics still struggles to prove its value; Gartner points out that marketing analytics still informs only 53% of marketing decisions. In an era where economic downturns loom and financial allocations undergo rigorous assessments, teams are under pressure to demonstrate tangible value.
MarketBridge’s Chief Analytics Officer Andy Hasselwander leads a panel discussion covering marketing analytics teams’ biggest challenges—and opportunities—in 2023 with:
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BONUS: You will receive complimentary access to “The State of Marketing Analytics,” our benchmark report highlighting challenges and priorities from industry-leading marketers to improve processes and advance analytics.