How We Help
We help clients integrate product-market opportunity, customer preference, and transaction economics to optimize go-to-market® coverage.
- Analyze product-market fit for the most effective channel and coverage resources
- Design end-to-end multi- and omni-channel routes-to-market
- Understand the transaction economics of each route—in other words, the per-transaction revenue break-even point
- Define the unique enablement materials, tools, infrastructure, and management that channels need to succeed
Why MarketBridge is Different
Go-to-Market Expertise
We literally wrote the book on multi-channel go-to-market: The Channel Advantage. MarketBridge has been designing multi-channel go-to-market strategies for leading tech, financial services, and B2B firms for over 25 years.
Data-Driven Design
MarketBridge supports data-driven coverage planning with a unique combination of market intelligence, customer research and insights, and channel analytics to help overcome organizational bias and inertia and drive the business case for change.
Strategy-to-Execution Acceleration
While science drives all of our design processes, we know that practicality is key to ensuring that strategies are executed. MarketBridge acts as an accelerant in activating go-to-market changes, with a comprehensive set of enablement services tuned to the unique needs of each route-to-market. By acting as an extension of your team, we get go-to-market changes into market faster—generating results faster and beating the competition to new deals.
Our Offerings
Analyze & Recommend
- Market sizing
- Growth strategy
- Channel preference analysis
Design & Build
- Coverage Design
- Capacity and territory design
- Role and compensation design