
Today’s companies are investing large sums of time and money in product superiority and differentiation, sometimes losing sight that long-term enterprise value is far more commonly created by go-to-market excellence.
Through 25+ years of experience supporting go-to-market strategies, we’ve found that companies who focus on go-to-market and thoughtfully match their product-markets with well-designed and operated channels generate more value over the long run. Through these findings we’ve developed a seven-step guide to designing a successful channel-centric approach.
Determine Your Product-Market Focus
Align Channels with How Customers Buy
Align Products to Channels
Understand the Channel Economics
Develop a Coverage Strategy
Implement Multichannel Routes-to-Market
Provide Channel Enablement
Download the framework to learn more about our 7-step approach to designing a channel-centric strategy, and to get our checklist for the 6 critical go-do’s when embarking on a channel redesign.
A Select Framework from Our EVERGREEN GROWTH ENGINE
Translating strategy to execution has never been more challenging for senior sales and marketing leaders. The MarketBridge Evergreen Growth Engine guides commercial leaders through this dynamic journey.
To get you started, we have pulled together succinct frameworks, each focused on one of the eight elements of our Evergreen Growth Engine. Each framework is the culmination of 25+ years of experience driving commercial success within the Fortune 1000.