TECHNOLOGY INDUSTRY REPORT
Four Customer Experience mandates for revenue success
Spotlight on Best Practices from Today’s Tech Leaders
The Customer Experience Imperative
The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.
Our Analysis
In an effort to identify which Customer Experience strategies are guiding Tech businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). What’s clear is that there are four mandates to building the most effective Customer Experience oriented organization.
In this report…
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MarketBridge
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MarketBridge2023-01-25 16:24:202023-01-25 16:24:20Only 35% of Tech CROs and Executives Are Very Satisfied with Partner Performance
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Mike Kelleher
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Mike Kelleher2022-12-19 11:29:032023-05-15 11:32:23A CRO’s Guide to Transforming the Channel for XaaS Success
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Andy Hasselwander
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Andy Hasselwander2022-10-07 13:20:102022-10-07 13:38:56Measuring the Long and Short-Run Impact of Brand Investments
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Mike Kelleher
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Mike Kelleher2022-09-09 11:38:492022-09-09 11:42:12Top 10 XaaS Marketing Trends for 2023
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Mike Kelleher
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Mike Kelleher2022-09-07 15:07:082022-09-07 15:07:083 Marketing Strategies to Accelerate XaaS Success
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Bill Sheldon
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Bill Sheldon2022-07-22 08:56:042022-10-03 13:07:14How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
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Brice Chaney
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Brice Chaney2022-06-27 14:21:482022-06-27 14:21:483 Ways to Approach the XaaS Boom
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Jeff Ledwick
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Jeff Ledwick2022-05-16 15:08:332022-05-19 13:36:385 Key Account Coverage Trends in MedTech
Business Radio X and MarketBridge
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Mike Kelleher
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Mike Kelleher2022-04-19 10:19:222022-04-19 14:27:42The Tech Industry’s March to Anything-as-a-Service
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