Technology Industry Report

Building A Customer Experience Driven Culture for Revenue Success

Learn why: Everest ERP’s failure to hear customer concerns became Acumatica’s winning ticket. Investing early in customer success coverage contributed to Looker’s $2.6B acquisition success. LiveChat understands that onboarding is key to SaaS success and their 26,000 customers agree. Sage uses it’s G2 Crowd accolades and customer voice as a strong marketing tactic. Dell increases competitor monitoring to support its partner community.

Spotlight on Best Practices from Today’s Tech Leaders

The Customer Experience Imperative

The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.

Our Analysis

In an effort to identify which Customer Experience strategies are guiding Tech businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). What’s clear is that there are four mandates to building the most effective Customer Experience oriented organization.

In this report…

Four Customer Experience mandates for revenue success
Market spotlights on specific companies’ Customer Experience successes and failures
Eight specific best practices for sales, marketing and channel leaders

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Recent thinking in Tech…

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

March 12, 2020

The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs...

Building A Customer Experience Driven Culture for Revenue Success

February 12, 2020

Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.

Building A Customer Experience Driven Culture for Revenue Success

November 14, 2019

5 Actions for Success in the XaaS Subscription Economy

October 4, 2019

In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report "5 Emerging Strategies to Win in the Subscription Economy."

Leveraging Channel Partners as Your Frontline to Sales Agility

August 26, 2019

As the technology industry landscape continues to shift towards…

5 Emerging Growth Strategies to Win in the Subscription Economy

August 7, 2019

For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market methodologies. To identify which strategies will move the needle, you need in-depth market research on top tech contenders, market issues and pressing challenges.

Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem

July 22, 2019

The partner channel model hadn’t changed much until a few years ago. Most groceries and consumer goods traveled through supermarkets; most cars were sold through dealers, and most manufacturing items were sold through distributors. These traditional channel models have some combination of nine traits in common, depending on the industry. Typically, for a partner to meet the definition of a “traditional”...

Edge Computing Report

April 22, 2019

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses...

How Simply "Watching Your Buyers" Can Increase Retention Rates

March 7, 2019

One of our clients recently came to us with an issue that we…

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Technology Industry Report

Building A Customer Experience Driven Culture for Revenue Success

Spotlight on Best Practices from Today’s Tech Leaders

In this report…

DOWNLOAD THE REPORT

Recent thinking in Tech…

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

Building A Customer Experience Driven Culture for Revenue Success

Building A Customer Experience Driven Culture for Revenue Success

5 Actions for Success in the XaaS Subscription Economy

Leveraging Channel Partners as Your Frontline to Sales Agility

5 Emerging Growth Strategies to Win in the Subscription Economy

Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem

Edge Computing Report

How Simply "Watching Your Buyers" Can Increase Retention Rates

We Can Help Breakthrough

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Technology Industry Report

Building A Customer Experience Driven Culture for Revenue Success

Spotlight on Best Practices from Today’s Tech Leaders

In this report…

DOWNLOAD THE REPORT

Recent thinking in Tech…

We Can Help Breakthrough

Subscribe to Our Newsletter

Read Our Latest Content

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