TECHNOLOGY INDUSTRY REPORT

Building A Customer Experience Driven Culture for Revenue Success

Spotlight on Best Practices from Today’s Tech Leaders

The Customer Experience Imperative

The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.

Our Analysis

In an effort to identify which Customer Experience strategies are guiding Tech businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). What’s clear is that there are four mandates to building the most effective Customer Experience oriented organization.

In this report…

Four Customer Experience mandates for revenue success
Market spotlights on specific companies’ Customer Experience successes and failures
Eight specific best practices for sales, marketing and channel leaders

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