Technology Industry Report

Building A Customer Experience Driven Culture for Revenue Success

Learn why: Everest ERP’s failure to hear customer concerns became Acumatica’s winning ticket. Investing early in customer success coverage contributed to Looker’s $2.6B acquisition success. LiveChat understands that onboarding is key to SaaS success and their 26,000 customers agree. Sage uses it’s G2 Crowd accolades and customer voice as a strong marketing tactic. Dell increases competitor monitoring to support its partner community.

Spotlight on Best Practices from Today’s Tech Leaders

The Customer Experience Imperative

The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.

Our Analysis

In an effort to identify which Customer Experience strategies are guiding Tech businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). What’s clear is that there are four mandates to building the most effective Customer Experience oriented organization.

In this report…

Four Customer Experience mandates for revenue success
Market spotlights on specific companies’ Customer Experience successes and failures
Eight specific best practices for sales, marketing and channel leaders

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Recent thinking in Tech…

Webinar: 3 Priorities for Marketers to Win in the Subscription Economy

May 7, 2021

Watch our 30-minute on-demand webinar as our analysts review how top technology firms are rethinking traditional marketing tactics in the Subscription Economy during this massive transition.

A CMO’s Guide to Land and Expand Success in the Subscription Economy

April 16, 2021

We surveyed and interviewed some of the fastest-growing technology companies and industry leaders on their priorities to drive competitive advantage. This report answers Technology Marketer's most pressing question - "What are the best strategies and tactics to land and expand clients in the new subscription economy?" Our report lays out current challenges, future priorities and go-forward actions.

On-Demand Webinar: Sales Enablement Outlook 2021

February 8, 2021

Watch the on-demand, 30-minute video where we cover how Tech leaders plan to enable sellers on new and innovative techniques in the post COVID-19 environment.

Sales Enablement Outlook 2021

December 11, 2020

MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment.

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

March 12, 2020

The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs...

Building A Customer Experience Driven Culture for Revenue Success

February 12, 2020

Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.

Building A Customer Experience Driven Culture for Revenue Success

November 14, 2019

5 Actions for Success in the XaaS Subscription Economy

October 4, 2019

In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report "5 Emerging Strategies to Win in the Subscription Economy."

Leveraging Channel Partners as Your Frontline to Sales Agility

August 26, 2019

As the technology industry landscape continues to shift towards…

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Technology Industry Report

Building A Customer Experience Driven Culture for Revenue Success

Spotlight on Best Practices from Today’s Tech Leaders

In this report…

DOWNLOAD THE REPORT

Recent thinking in Tech…

Webinar: 3 Priorities for Marketers to Win in the Subscription Economy

A CMO’s Guide to Land and Expand Success in the Subscription Economy

On-Demand Webinar: Sales Enablement Outlook 2021

Sales Enablement Outlook 2021

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

Building A Customer Experience Driven Culture for Revenue Success

Building A Customer Experience Driven Culture for Revenue Success

5 Actions for Success in the XaaS Subscription Economy

Leveraging Channel Partners as Your Frontline to Sales Agility

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Technology Industry Report

Building A Customer Experience Driven Culture for Revenue Success

Spotlight on Best Practices from Today’s Tech Leaders

In this report…

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Recent thinking in Tech…

We Can Help Breakthrough

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Read Our Latest Content

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Who We Serve

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