Demonstrating the Value of Brand Awareness
Brand marketing and other upper-funnel investments have a long-tail effect. We cover how to prove the holistic impact of awareness spend.
In the ever-evolving post-covid economy, consumer tech companies are facing unprecedented challenges in standing out amidst rising prices and economic uncertainty. The competition is fierce, and with a plethora of marketplaces and purchasing channels, establishing a strong brand presence while driving demand has become more intricate than ever before.
New research reveals that a whopping 75% of consumer technology brands are planning to expand their direct-to-consumer (D2C) sales channels. It’s a smart move with undeniable economic benefits, but there’s a hidden truth that many brands overlook—the true cost of acquisition. D2C still requires an upper funnel; brand and awareness marketing investment.
Here are 3 key measurement imperatives to balance marketing/advertising investments across channels:
Download our guide to help consumer tech companies unlock the secrets to sustainable, full-funnel marketing success.
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