Understand key decisions-makers and their processes to engage buyers with the right information, at the right time, with the right call to action.

Fueling the Next Growth Curve at Smartsheet with Buyer-Centric Messaging

Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.

Enhancing Competitive Positioning

Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.

Ten Steps for Building Foolproof Customer Segmentations

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.

The Problem with Multiple Customer Segmentations

It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.

3 “Must-Have” Foundational Marketing Assets for Success

While there are several foundational marketing assets businesses should develop, we share three that every business MUST have.

Prioritizing and Penetrating New Growth Pathways

Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…

Reboot Your Buyer Experience: Aligning to Your Customers’ New Journey

As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. Watch our on-demand webinar that covers 5 steps to reboot your buyer experience for greater ROI, faster sales cycles, and better CX overall.

Mapping Buyer Journeys for Optimal Engagement and GTM Performance

CMOs and CROs face an increasingly complex environment to engage new buyers across a surplus of digital channels and shorter attention spans. Download the step-by-step framework to mapping buyer journeys and a case study showing how we put our methodology into practice.