Understand key decisions-makers and their processes to engage buyers with the right information, at the right time, with the right call to action.

Fueling the Next Growth Curve at Smartsheet with Buyer-Centric Messaging

Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.

Enhancing Competitive Positioning

Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.

Ten Steps for Building Foolproof Customer Segmentations

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.

The Problem with Multiple Customer Segmentations

It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.

3 “Must-Have” Foundational Marketing Assets for Success

While there are several foundational marketing assets businesses should develop, we share three that every business MUST have.

2021 Group Benefits: Shifting the Mindset from Products to Solutions

In Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.

2021 Group Benefits: Personalizing the Benefits Experience Via Employee Segmentation

In Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for…

Prioritizing and Penetrating New Growth Pathways

Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…