Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.
Understand key decisions-makers and their processes to engage buyers with the right information, at the right time, with the right call to action.
Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.
It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.
While there are several foundational marketing assets businesses should develop, we share three that every business MUST have.
In Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.
In Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for…
Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.
With 2021 underway, and the world appearing to be transitioning from the pandemic, we took a look at how certain market trends are crystallizing going forward. We identified 6 key market trends and themes for revenue leaders to understand and react to…
How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…