Direct from the 2023 ANA Masters of B2B Marketing Conference, listen in as Kati Quigley and Mike Kelleher share Smartsheet’s recent efforts to fuel the next growth curve with buyer-centric messaging.
Understand key decisions-makers and their processes to engage buyers with the right information, at the right time, with the right call to action.
Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.
It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.
While there are several foundational marketing assets businesses should develop, we share three that every business MUST have.
Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.
With 2021 underway, and the world appearing to be transitioning from the pandemic, we took a look at how certain market trends are crystallizing going forward. We identified 6 key market trends and themes for revenue leaders to understand and react to…
How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…
As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. Watch our on-demand webinar that covers 5 steps to reboot your buyer experience for greater ROI, faster sales cycles, and better CX overall.
CMOs and CROs face an increasingly complex environment to engage new buyers across a surplus of digital channels and shorter attention spans. Download the step-by-step framework to mapping buyer journeys and a case study showing how we put our methodology into practice.