Understand key decisions-makers and their processes to engage buyers with the right information, at the right time, with the right call to action.

9 Requirements for Effective Cross-Selling in High Tech

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The impact of digital transformation on the Technology sector is staggering. Billion-dollar technology incumbents, hyper-growth emerging stars, and new start-ups alike are not only developing and supplying the catalysts of digital transformation to their customers across all industries, but they also face the need to adapt themselves to continually accelerate revenue growth. Emerging trends like […]

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The Power of Personas

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I’ve always been intrigued by the ability of an effective coach to enhance the skills of a highly successful athlete. How do you motivate a decorated veteran like Serena Williams to compete at Wimbledon? How does Michael Phelps’ coach inspire him to break yet another Olympic record? Successful coaching requires understanding the goals, needs and […]

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Persona Mapping Tools and Techniques

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Most businesses think they know their customers, but the reality ends up surprising them. Persona mapping is the process of identifying who your clients are and how they make decisions and applying this information to the development of more effective marketing strategies. While very few businesses have purely one type of customer, identifying traits that […]

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How Marketing Automation Can Help You Better Engage with Customers

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As a seasoned marketer, one of your daily challenges likely involves better understanding your customers. You know it has never been more crucial to do so, because the only way you can generate demand for your products or services is if you truly offer the value your customers are looking for by solving for THEIR […]

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Part 2 – Segmentation Must Be The First Step

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The Ultimate Guide to the New Buyer’s Journey – Part 2: Does Your Segmentation Lead the Way? Part of the power of the new buying behavior is the opportunity associated with the millions of touchpoints which customers make with your online platforms. This data (when integrated and married with social, CRM, and transaction history) can […]

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