FOUNDATIONAL FRAMEWORK

Blending Art and Science to Optimize Sales Enablement Content

Empower Sales Teams with the Right Content for the Right Buying Scenario

The cornerstone of sales enablement content is empowering sales resources with the right message in the right format for the right buying scenario. This proves difficult with the plethora of sales content to choose from and all of the systems and tools available to help organize and distribute such content.

With over 25+ years of executing best-in-class sales engagement programs, we know how to optimize the impact of sales enablement content.

Content Evaluation
Breaking down sales content into its buyer-relevant characteristics, usage and perceived quality, and appropriate timing for buyer progression.
Content Engine Set-Up
Tagging and scoring content, creating content where there are gaps, and developing a feedback algorithm for writers and marketers.
Ongoing Measurement
Understanding data inputs such as rep utilization and pipeline influence to create a 360-degree feedback engine for optimized content creation.