Source messaging intelligence for the product line
CMOs and product marketers face an increasingly high hurdle to engage with their prospective buyers. Other than traditional online and offline marketing channels, they must provide their end-of-the-line sales resources with the right persona-based messaging on each individual buyer’s unique needs; a task that many sales and marketing organizations have had considerable difficulty with.
With over 25+ years of executing best-in-class sales engagement and marketing programs, we know specific buying personas must get implemented in a scalable way through marketing campaigns and sales motions. Activating buyer personas begins with establishing messaging architectures that capture both shifting needs and multiple buyer sets all the while connecting top-line strategy to bottom-line field execution. There are three steps to building a persona-based messaging architecture:
Download the framework for a 10 step checklist to creating actionable personas for incremental revenue growth.
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