FOUNDATIONAL FRAMEWORK

Multi-touch Attribution & Measuring Your Marketing Halo

Measuring and Optimizing Multichannel Marketing

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.

With over 25 years of supporting clients in improving their marketing methods and strategies, we’ve identified a simplified approach to halo analysis—helping to measure the direct and indirect attribution of tactics (multi-touch attribution) in a multichannel marketing strategy. The following are three areas of focus we recognized as crucial to a successful multichannel halo analysis:

The Data
Spend time gathering and QAing your data, your entire analysis will rest on this
The Analysis
Focus on the impact of each channel on every other channel’s directly attributable sales
The Go-Do’s
Calculate how far from optimal your current mix is

Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s.

DOWNLOAD THE FRAMEWORK

MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider

Evolution of marketing measurement: marketbridge in the news

MarketBridge and HR.com

The Evolution Of Marketing Measurement

Improve Marketing Effectiveness: MarketBridge News + DestinationCRM

destinationcrm and MarketBridge

5 Strategies to Improve Marketing Effectiveness This Year

Health Insurance Leaders: How to Assess Underperforming Markets - Assessment

Health Insurance Leaders: How to Assess Your Underperforming Markets

The Problem with Multiple Customer Segmentations

Adobe Stock Images

What CMOs Need to Know About the End of Third-Party Cookies

The #1 Go-to-Market Imperative for Each Revenue Leader

5 Areas That CMOs Struggle in Measuring ROI and Where to Focus

Measuring Marketing’s Effectiveness

[gravityform id="69" title="false" description="false"]

<div class='gf_browser_unknown gform_wrapper dark-form_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_69' ><form method='post' enctype='multipart/form-data' id='gform_69' class='dark-form gform_legacy_markup' action='/resource/measuring-your-multichannel-marketing-halo/' > <div class='gform_body gform-body'><ul id='gform_fields_69' class='gform_fields top_label form_sublabel_below description_above'><li id="field_69_1" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_1"><label class='gfield_label' for='input_69_1' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_69_1' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_2" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_2"><label class='gfield_label' for='input_69_2' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_69_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_3" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_3"><label class='gfield_label' for='input_69_3' >Company Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_69_3' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_5" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_5"><label class='gfield_label' for='input_69_5' >Email Address<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_69_5' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_69' class='gform_button button' value='WATCH NOW' onclick='if(window["gf_submitting_69"]){return false;} window["gf_submitting_69"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_69"]){return false;} window["gf_submitting_69"]=true; jQuery("#gform_69").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_69' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='69' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_69' value='WyJbXSIsImMxZjQ3OGIzYzYxNGMzZjExOGFiNDdkZGQzMWViNjhiIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_69' id='gform_target_page_number_69' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_69' id='gform_source_page_number_69' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="43"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div>