Fortune 50 Healthcare Payer Optimizes Acquisition Marketing Spend
Learn how a Fortune 50 healthcare payer optimized their acquisition marketing spend by working with MarketBridge in our case study.
How to Measure Marketing Effectiveness for Acquisition & Member Campaigns
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeIt’s crucial to measure marketing effectiveness for acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we walk through various measurement techniques and strategies can be employed to overcome these obstacles.
Deliver Brand Success Backed by Data Science
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by Jackson ScherLearn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.
Balancing Self-Service and Agent-Led Channels in Healthcare
/in Go-to-Market Strategy, Multichannel Marketing, Routes-to-Market Health Insurance Article /by MarketBridgeTo succeed in the healthcare industry, it is time to embrace the notion that channels don’t choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
The Right Marketing Mix for Various Scenarios
/in Go-to-Market Strategy, Marketing ROI, Multichannel Marketing Article /by Andy HasselwanderOur Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
Right-Sizing the Funnel: Analytically Balancing Awareness, Consideration, and Demand Capture
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Webinar /by Andy HasselwanderWatch the on-demand session direct from the 2023 ANA Advancements in Measurement Conference as our Chief Analytics Officer discusses the best way to measure the effectiveness of upper funnel tactics via econometric approaches like MMM (marketing mix modeling).
How Marketers Can Curb Metrics Cravings in the Post-Cookie World
/in Marketing Analytics, Marketing ROI, Multichannel Marketing News /by Andy HasselwanderOur analytics expert, Andy Hasselwander, shared his advice with CommPRO on how marketers can achieve sweet victory with marketing campaigns in the post-cookie world
5 Strategies to Improve Marketing Effectiveness This Year
/in Content Marketing, Marketing Analytics, Multichannel Marketing News /by Andy HasselwanderOur analytics expert shared his advice with DestinationCRM on what marketers should do to improve marketing effectiveness while navigating the post-cookie world.
Health Insurance Leaders: How to Assess Your Underperforming Markets
/in Customer Experience, Multichannel Marketing Health Insurance Article /by Melanie RussoThere are nine imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
What CMOs Need to Know About the End of Third-Party Cookies
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeLearn about third-party cookies, the post-cookie world, and forward-thinking solutions as the third-party cookie crumbles in 2023. Download our whitepaper for 4 more areas that CMOS struggle in measuring ROI and where they should focus.
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