How Marketers Can Curb Metrics Cravings in the Post-Cookie World
Our analytics expert, Andy Hasselwander, shared his advice with CommPRO on how marketers can achieve sweet victory with marketing campaigns in the post-cookie world
5 Strategies to Improve Marketing Effectiveness This Year
/in Content Marketing, Marketing Analytics, Multichannel Marketing News /by Andy HasselwanderOur analytics expert shared his advice with DestinationCRM on what marketers should do to improve marketing effectiveness while navigating the post-cookie world.
Health Insurance Leaders: How to Assess Your Underperforming Markets
/in Customer Experience, Multichannel Marketing Health Insurance Article /by Melanie RussoThere are six imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
What CMOs Need to Know About the End of Third-Party Cookies
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeLearn about third-party cookies, the post-cookie world, and forward-thinking solutions as the third-party cookie crumbles in 2023. Download our whitepaper for 4 more areas that CMOS struggle in measuring ROI and where they should focus.
Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Whitepaper /by Andy HasselwanderThe pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
Optimizing Marketing Mix in the Subscription Economy
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Brice ChaneyThe subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game…
Measuring Marketing’s Effectiveness in 2021
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Andy HasselwanderMeasuring marketing’s effectiveness in 2021 remains a top priority for CMOs as return on marketing remains frustratingly squishy.
Multi-touch Attribution & Measuring Your Marketing Halo
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Webinar /by Andy HasselwanderMeasuring your marketing halo—particularly direct response and broad reach—is notoriously difficult. Watch the on-demand webinar as our analytics leaders synthesize 20+ years of multi-channel attribution experience.
Multi-touch Attribution & Measuring Your Marketing Halo
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Framework /by MarketBridgeROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..
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