One of our clients recently came to us with an issue that we immediately diagnosed as a friction problem. A product had been conceived and built which should have been selling well, but uptake was slow. There was nothing functionally wrong with the product; it did what it said it did, and it filled an […]
In our recent CMO Survey blog post, we highlighted how Tech CMOs allocate three-quarters (74%) of their total marketing spend on their top priority: Driving growth from existing markets. This blog tells the story of HOW to get results driving cross-sell in those existing markets…using the experiences of a leading technology platform provider for digital […]
This large financial services firm deployed a data-driven cross-sell program across thousands of mid-market merchants to drive increased product penetration and usage and achieve significant improvements in sales and marketing productivity. In the recent CMO Survey, FinServ respondents indicated that more than 75% of their marketing investments in growth go towards existing products/services (57%) and […]
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