In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
Increased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
Mike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.
A successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.
MarketBridge announces the release of “A CMO’s Guide to Land and Expand Success in the Subscription Economy,” a Technology industry benchmarking report aimed at understanding the challenges, priorities, and go-forward actions of Technology Marketers as they transition to subscription solutions…
The growth of the subscription-based, XaaS commercial model is driving complexity in the customer purchasing process. Watch our 30-minute on-demand webinar for an in-depth guide on how to win in the subscription economy during this massive transition.
We surveyed and interviewed some of the fastest-growing technology companies and industry leaders on their priorities to drive competitive advantage. Download our report covering current challenges, future priorities, and go-forward actions for success in the subscription economy.
For sales enablement teams, the disruption from COVID-19 has presented an urgent mandate. Watch our on-demand webinar on the sales enablement outlook as 3 priorities to drive sales effectiveness in 2021 and beyond are highlighted.
We conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our “Sales Enablement Outlook 2021” report for three key sales enablement investment themes in the post-disruption environment.
The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs…