Measuring the Long and Short-Run Impact of Brand Investments
Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Empower your sales channels to efficiently drive revenues in the subscription economy with technology insights from industry and subject-matter experts.
Top 10 XaaS Marketing Trends for 2023
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics Technology Whitepaper /by Mike KelleherDownload the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
3 Marketing Strategies to Accelerate XaaS Success
/in Go-to-Market Strategy, Market Insights Technology Webinar /by Mike KelleherIn this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
/in Customer Experience, Go-to-Market Strategy Technology Article /by Bill SheldonBill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
3 Ways to Approach the XaaS Boom
/in Account-Based Marketing, Channel Partner Enablement, Customer Experience Technology News /by Brice ChaneyIn an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
The Tech Industry’s March to Anything-as-a-Service
/in Growth Pathways Technology Article, Podcast /by Mike KelleherMike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.
Driving XaaS Channel Transformation
/in Channel Partner Enablement, Go-to-Market Strategy Technology Guide /by Mike KelleherA successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.
First of Its Kind Technology Industry Benchmark Report on How Marketers Are Navigating the Subscription Economy
/in Technology News, Press Release /by Catherine ArtzMarketBridge announces the release of “A CMO’s Guide to Land and Expand Success in the Subscription Economy,” a Technology industry benchmarking report aimed at understanding the challenges, priorities, and go-forward actions of Technology Marketers as they transition to subscription solutions…
3 Priorities for Marketers to Win in the Subscription Economy
/in Technology Webinar /by Mike KelleherThe growth of the subscription-based, XaaS commercial model is driving complexity in the customer purchasing process. Watch our 30-minute on-demand webinar for an in-depth guide on how to win in the subscription economy during this massive transition.
We Can Help Breakthrough
Bridging your data, technology, and consumer experiences.
Subscribe to Our Insights
Fresh insights to power your go-to-market® every month.
Access Our Latest Content
Read our best content on data-driven go-to-market strategy.