Reinvention in an ever-shifting landscape

A CMO’s Guide to Land and Expand in the Subscription Economy

We surveyed and interviewed some of the fastest-growing technology companies and industry leaders on their priorities to drive competitive advantage. This report answers Technology Marketer’s most pressing question – “What are the best strategies and tactics to land and expand clients in the new subscription economy?” Our report lays out current challenges, future priorities and go-forward actions.

On-Demand Webinar: Sales Enablement Outlook 2021

Watch the on-demand, 30-minute video where we cover how Tech leaders plan to enable sellers on new and innovative techniques in the post COVID-19 environment.

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs…

Building A Customer Experience Driven Culture for Revenue Success

Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.

Building A Customer Experience Driven Culture for Revenue Success

The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.

5 Actions for Success in the XaaS Subscription Economy

In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report “5 Emerging Strategies to Win in the Subscription Economy.”

Leveraging Channel Partners as Your Frontline to Sales Agility

As the technology industry landscape continues to shift towards XaaS recurring revenue models, the role of the channel is changing dramatically and forcing a new model for the vendor-partner relationship. While there are clear financial benefits of the recurring revenue transition, the underlying driver is the dramatic increase in customer control over the buying process. […]

5 Emerging Growth Strategies to Win in the Subscription Economy

For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market methodologies. To identify which strategies will move the needle, you need in-depth market research on top tech contenders, market issues and pressing challenges.

Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem

The partner channel model hadn’t changed much until a few years ago. Most groceries and consumer goods traveled through supermarkets; most cars were sold through dealers, and most manufacturing items were sold through distributors. These traditional channel models have some combination of nine traits in common, depending on the industry. Typically, for a partner to meet the definition of a “traditional”…

Edge Computing Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses…