4 Building Blocks for CROs to Drive Channel Transformation
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
Empower your sales channels to efficiently drive revenues in the subscription economy with technology insights from industry and subject-matter experts.
Only 35% of Tech CROs and Executives Are Very Satisfied with Partner Performance
/in Channel Partner Enablement Technology News, Press Release /by MarketBridgeOur report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.
A CRO’s Guide to Transforming the Channel for XaaS Success
/in Channel Partner Enablement, Go-to-Market Strategy Technology Research /by Mike KelleherCROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.
Measuring the Long and Short-Run Impact of Brand Investments
/in Marketing ROI Technology Webinar /by Andy HasselwanderDirect from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Top 10 XaaS Marketing Trends for 2023
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics Technology Whitepaper /by Mike KelleherDownload the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
3 Marketing Strategies to Accelerate XaaS Success
/in Go-to-Market Strategy, Market Insights Technology Webinar /by Mike KelleherIn this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
/in Customer Experience, Go-to-Market Strategy Technology Article /by Bill SheldonBill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
3 Ways to Approach the XaaS Boom
/in Account-Based Marketing, Channel Partner Enablement, Customer Experience Technology News /by Brice ChaneyIn an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
The Tech Industry’s March to Anything-as-a-Service
/in Growth Pathways Technology Article, Podcast /by Mike KelleherMike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.
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