Empower your sales channels to efficiently drive revenues in the subscription economy with technology insights from industry and subject-matter experts.

Measuring the Long and Short-Run Impact of Brand Investments

Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.

Top 10 XaaS Marketing Trends for 2023

Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.

3 Marketing Strategies to Accelerate XaaS Success

In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.

How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition

Bill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.

5 Key Account Coverage Trends in MedTech

Increased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.

The Tech Industry’s March to Anything-as-a-Service

Mike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.

Driving XaaS Channel Transformation

A successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.

First of Its Kind Technology Industry Benchmark Report on How Marketers Are Navigating the Subscription Economy

MarketBridge announces the release of “A CMO’s Guide to Land and Expand Success in the Subscription Economy,” a Technology industry benchmarking report aimed at understanding the challenges, priorities, and go-forward actions of Technology Marketers as they transition to subscription solutions…

3 Priorities for Marketers to Win in the Subscription Economy

The growth of the subscription-based, XaaS commercial model is driving complexity in the customer purchasing process. Watch our 30-minute on-demand webinar for an in-depth guide on how to win in the subscription economy during this massive transition.