We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.
Empower your sales channels to efficiently drive revenues in the subscription economy with technology insights from industry and subject-matter experts.
Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing ‘play it safe’ mentality. We cover 4 strategies for consistent growth in consumer tech companies.
To optimize marketing in consumer tech, download this guide for 3 key marketing imperatives to balance marketing/advertising investments across indirect and direct-to-consumer (D2C) channels.
Software company refreshes customer-centric messaging to out-position competitors in the as-a-Service space after working with MarketBridge. Learn more from our competitive positioning case study.
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
Our report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.
CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.
Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.