3 Ways to Approach the XaaS Boom
In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
The Tech Industry’s March to Anything-as-a-Service
/in Growth Pathways Technology Article, Podcast /by Mike KelleherMike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.
Driving XaaS Channel Transformation
/in Channel Partner Enablement, Go-to-Market Strategy Technology Guide /by Mike KelleherA successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.
First of Its Kind Technology Industry Benchmark Report on How Marketers Are Navigating the Subscription Economy
/in Technology Press Release /by Catherine ArtzMarketBridge announces the release of “A CMO’s Guide to Land and Expand Success in the Subscription Economy,” a Technology industry benchmarking report aimed at understanding the challenges, priorities, and go-forward actions of Technology Marketers as they transition to subscription solutions…
3 Priorities for Marketers to Win in the Subscription Economy
/in Technology Webinar /by Mike KelleherThe growth of the subscription-based, XaaS commercial model is driving complexity in the customer purchasing process. Watch our 30-minute on-demand webinar for an in-depth guide on how to win in the subscription economy during this massive transition.
A CMO’s Guide to Land and Expand Success in the Subscription Economy
/in Market Insights Technology Guide, Research /by MarketBridgeWe surveyed and interviewed some of the fastest-growing technology companies and industry leaders on their priorities to drive competitive advantage. Download our report covering current challenges, future priorities, and go-forward actions for success in the subscription economy.
Sales Enablement Outlook 2021
/in Sales Enablement Technology Webinar /by Mike KelleherFor sales enablement teams, the disruption from COVID-19 has presented an urgent mandate. Watch our on-demand webinar on the sales enablement outlook as 3 priorities to drive sales effectiveness in 2021 and beyond are highlighted.
Sales Enablement Outlook 2021
/in Digital Sales, Market Insights, Sales Enablement Technology Research /by MarketBridgeWe conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our “Sales Enablement Outlook 2021” report for three key sales enablement investment themes in the post-disruption environment.
Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech
/in Customer Experience Technology Article /by Brice ChaneyThe biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs…
We Can Help Breakthrough
Bridging your data, technology, and consumer experiences.
Subscribe to Our Insights
Fresh insights to power your go-to-market® every month.
Access Our Latest Content
Read our best content on data-driven go-to-market® strategy.