Designing Sales Compensation Programs
SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.
Optimizing Sales Coverage
/in Sales Coverage Case Study /by MarketBridgeSaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
The #1 Go-to-Market Imperative for Each Revenue Leader
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics, Sales Coverage Article /by Brice ChaneyWe combine the number one go-to-market strategy in 2022 for each revenue leader (CMO, CRO, CXO) with tactical ‘go-do’s’ to get rolling.
Enabling Strategic Agility Through Sales Compensation
/in Go-to-Market Operations, Go-to-Market Strategy, Sales Coverage Framework /by MarketBridgeIncreasingly, sales compensation — often considered largely an operational initiative—must become a key element of go-to-market strategy. Download the framework for a detailed look at 3 go-do’s to ensure your compensation program supports collaborative, strategic imperatives.
Are Geographic Sales Territories Dying?
/in Sales Coverage Article /by Tim FureyAs the COVID impact increases remote working, virtual conference calls, and online purchasing, sales leaders need to be asking a simple question: Should we actually eliminate geographic territories? The simple answer is “No, but…..”. We all must recognize that for >100 years the entire DNA of the sales profession has been based on geography. Whether business-to-business selling, wholesale distribution…
Reboot Sales Territories: Rethinking Geographic Territory-Based Sales Models
/in Digital Sales, Go-to-Market Operations, Sales Coverage Webinar /by Brice ChaneyAugmenting geographic-centric planning with more industry and market-centric expertise and context will be critical in the post-coronavirus era. Watch our on-demand webinar as we cover how to reboot sales territories to optimize sales models and apply data-driven sales motions for faster sales cycles and greater ROI.
Cross-Selling at Scale – Optimizing Your Sales and Marketing Motions for Account Growth
/in Cross-Selling, Sales Coverage Framework /by MarketBridgeWith the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.
Choosing, Building, and Enabling Routes-to-Market for High Performance
/in Sales Coverage Framework /by MarketBridgeCompanies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a 7-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-do’s when embarking on a channel redesign.
If Customer Centricity Is So Important, Why Do So Many Businesses Struggle to Get It Right?
/in Customer Experience, Sales Coverage Article /by Melanie RussoCustomer centricity has never been more important to the success of both B2B and B2C companies. In just a few clicks, today’s customers have the power to shop around for the best price, compare features and even consult customer and influencer testimonials. The shift in power over the last decade is pronounced. Customers may have […]
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