B2B Coverage Design: Tactical and Strategic
Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
Designing Sales Compensation Programs
/in Sales Coverage, Sales Enablement Case Study /by MarketBridgeSaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.
Optimizing Sales Coverage
/in Sales Coverage Case Study /by MarketBridgeSaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
The #1 Go-to-Market Imperative for Each Revenue Leader
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics, Sales Coverage Article /by Brice ChaneyWe combine the number one go-to-market strategy in 2022 for each revenue leader (CMO, CRO, CXO) with tactical ‘go-do’s’ to get rolling.
Enabling Strategic Agility Through Sales Compensation
/in Go-to-Market Operations, Go-to-Market Strategy, Sales Coverage Framework /by MarketBridgeIncreasingly, sales compensation — often considered largely an operational initiative—must become a key element of go-to-market strategy. Download the framework for a detailed look at 3 go-do’s to ensure your compensation program supports collaborative, strategic imperatives.
Are Geographic Sales Territories Dying?
/in Sales Coverage Article /by Tim FureyAs the COVID impact increases remote working, virtual conference calls, and online purchasing, sales leaders need to be asking a simple question: Should we actually eliminate geographic territories? The simple answer is “No, but…..”. We all must recognize that for >100 years the entire DNA of the sales profession has been based on geography. Whether business-to-business selling, wholesale distribution…
Reboot Sales Territories: Rethinking Geographic Territory-Based Sales Models
/in Digital Sales, Go-to-Market Operations, Sales Coverage Webinar /by Brice ChaneyAugmenting geographic-centric planning with more industry and market-centric expertise and context will be critical in the post-coronavirus era. Watch our on-demand webinar as we cover how to reboot sales territories to optimize sales models and apply data-driven sales motions for faster sales cycles and greater ROI.
Cross-Selling at Scale – Optimizing Your Sales and Marketing Motions for Account Growth
/in Cross-Selling, Sales Coverage Framework /by MarketBridgeWith the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.
Choosing, Building, and Enabling Routes-to-Market for High Performance
/in Sales Coverage Framework /by MarketBridgeCompanies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a 7-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-do’s when embarking on a channel redesign.
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