Where Subscription Marketers Need to Focus Their Energy

/in , , /by

With limited dollars to place on subscription services, subscription marketers must focus on 4 customer lifecycle stages to engage and delight consumers.

Read more

3 Steps to Using Data to Idle Defection Risk and Improve Retention

/in , , /by

Your success relies on how you manage your leaky retention bucket. Download the framework on using data to idle defection risk and improve customer retention with 8 go-dos.

Read more

Executing Customer Retention in Times of Disruption

/in , /by

We are living through an era of ‘what’s old is new’ as it relates to retention. While executives have always understood the value of keeping loyal customers, massive market transformations have raised the stakes and forced what often was a behind the scenes ‘autopilot’ type of effort to a critical front and center strategy. Retention efforts without customer data and insights fly blind, and the best data and insights are useless if not linked to prescriptive retention execution plays…

Read more

Reboot Customer Retention: Using Data to Idle Defection Risk

/in , /by

Leaders must rigorously measure and track customer experience to predict which customers will defect. Watch the on-demand webinar as we cover how to reboot your customer retention with the specific data points needed to predict at-risk buyers.

Read more

An Ethnographic Approach to Drive Customer Loyalty

/in , /by

We’ve identified a 6-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our 6-step ethnographical approach to improving the customer experience, and get our checklist for the 9 to-do’s to ensure research success.

Read more

Episode 3: How Are You Managing Revenue Risk?

/in /by

In Episode 3, MarketBridge CEO, Tim Furey, addresses an unpopular but important topic for revenue growth – Are you paying attention to revenue risk signals?

Read more

3 Reasons Customer Retention is Much More Than a Loyalty Program

/in /by

Customer retention can be a financial game-changer in your company’s success. Harvard Business Review reports that increasing customer retention rates by 5% can increase profits by at least 25%[i]–with some companies able to nearly double their profits. Most CEOs and marketers alike understand the importance of customer retention. But many mistake a loyalty program as […]

Read more

What is Loyalty? A Feeling, Expressing Strong Support for Someone or Something

/in /by

It’s a term that has redefined the way we do business. More and more organizations are discovering that the key to long term business success isn’t rooted in what you are selling but rather who you are selling to. Developing loyal relationships with customers keeps businesses thriving year after year. Just think about what keeps […]

Read more

Want Loyal Customers? Humanize Your Digital Marketing Programs

/in /by

One of the most significant business metrics you can track is customer loyalty. Digital marketing loyalty programs are a necessary activity to take the pulse of your brand and your customers. Forecasting your future growth is also easier when you know how loyal your customers are. Building brand loyalty through your digital marketing programs has […]

Read more

Why Your Loyalty Program is Missing the Mark, and How to Change That

/in /by

Loyal customers are the Holy Grail for any business. That’s why marketers, account executives, sales representatives and customer support teams all have a shared goal of positive interactions that increase loyalty. One of the best customer retention strategies your business can adopt is a loyalty program. Loyalty programs can help you build a strong customer […]

Read more