Optimizing Marketing Mix in the Subscription Economy

The subscription economy has impacted all industries and is driving massive changes in business processes and operating models. Whether companies like it or not, everyone is competing in the subscription business model; regardless of whether they offer subscriptions themselves. Balancing dollars and tactics across different objectives cannot be solved with a single multi-channel approach – analytics can solve growing channel complexity.

4 Signs of Stagnant Marketing Analytics

Marketing analytics organizations are under incredible pressure from business stakeholders. Business owners want everything—and they want it quickly. This insatiable appetite for analytics can lead to demoralized teams who get “C” grades on all their assignments, at best. The result: no one is happy. At MarketBridge, we try to help our clients transform into Agile Marketing […]

What Financial Advisors Need to Digitally Succeed

The Power of Digital Readiness Financial Advisors (FAs), and almost all professionals used to in-person business relationships, experienced a dramatic shift in 2020 in terms of how they interact and operate. Virtually overnight, advisors had to adapt their go-to-market practices to ensure business-as-usual and client service. As the pandemic continued to unfold, we saw the […]

Measuring Marketing’s Effectiveness in 2021

Uncertainties Around Marketing’s ROI Measuring marketing’s effectiveness remains a CMO’s top priority in 2021. Unlike almost every other part of operating a business, measuring return on marketing remains frustratingly squishy. The simple reasoning for this is that marketing professionals work with prospects and customers who are not totally “known”. For all the attempts to make […]

4 Strategies Group Benefits Providers Must Consider to Drive Growth

Our market intelligence team listened to 1,000’s of digital conversations this Fall around Open Enrollment to identify the top topics and themes that emerged. We combined this digital listening with client insights, competitive analysis, and our expertise to arrive at several key go-to-market themes that we believe will be critical to driving growth in the 2021 group benefits market, and beyond. An Industry Rocked to the Core As with many industries, COVID-19 has certainly […]

Research on Changing Consumer Perceptions in Financial Services

This blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Bill Sheldon, SVP at MarketBridge Disruption breeds change, but the right kind of change is driven by building from your customers’ needs and perceptions. In a business environment of accelerating change, it is especially important to […]

Six Go-to-Market Themes for 2021 Success

With 2021 underway, and the world appearing to be transitioning from the pandemic, we took a look at how certain market trends are crystallizing going forward. We identified 6 key market trends and themes for revenue leaders to understand and react to…

Executing on Your Immediate Response to FinTech Disruption

This blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge. In any important endeavor, the proverbial rubber hits the road in its attempted execution. While “execution” per the dictionary has a primary definition of carrying out or putting into effect a plan […]

Digital Advertising 2020: A Lot More Quality Digital Eyeballs

Of all of the emergent phenomena that have occurred over the past nine months, one that hasn’t gotten much press is the dramatic increase in the supply of quality digital impressions. There isn’t a published source measuring this very real metric—it has to be triangulated between total impressions, e-commerce sales, click-through rates, and prices—but marketers across many categories know that digital marketing is killing it right now…

Developing Your Immediate Response to FinTech Disruption

This blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge Fintech entrants are creating financial services industry disruption by changing the customer value equation and causing a major impact on consumers’ behavior. Fortunately, the history of innovation and the design thinking […]