Medicare Insurance Marketing: Navigating National vs. Local Challenges
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Apple Pay Later, Bad for Brand?
/in Customer Experience Article /by Steven LewisJust when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
B2B Revenue Leaders: Are You Making This Costly Mistake During an Economic Downturn?
/in Digital Sales, Growth Pathways, Lead Generation and Nurturing Article /by Brice ChaneyWhile it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.
6 Most Common Marketing Analytics Pitfalls
/in Marketing Analytics Article /by Andy HasselwanderOver the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
Unlocking the True Potential of Digital Selling
/in Digital Sales Article /by Steven LewisIn an article for Sales & Marketing Management, Senior Vice President Steven Lewis shares his expertise on how B2B companies can drive better CX and seller productivity with digital selling.
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
/in Customer Experience, Go-to-Market Strategy Technology Article /by Bill SheldonBill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
The Art and Science of Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI Article, Podcast /by Andy HasselwanderAs marketing success metrics become harder and harder to measure, many marketing leaders are struggling to prove their effectiveness to the C-Suite. Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Lee Kantor from the Business RadioX studios for Richmond Business Radio to explore how MarketBridge is able to help clients overcome these challenges.
Change and Uncertainty: 4 Priorities for Consumer Banking
/in Growth Pathways Banking Article /by Steven LewisSteven Lewis summarizes 4 priorities for consumer banking to steer organizations through economic uncertainty and a highly competitive environment.
4 Lead Generation Mistakes CMOs (and Their Teams) Make
/in Lead Generation and Nurturing Article /by Sarah RennerWe’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?
5 Key Account Coverage Trends in MedTech
/in Digital Sales, Sales Coverage Technology Article /by Jeff LedwickIncreased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.
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