Choosing the Right Revenue Motions for B2B Growth
Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?
A Guide to Segmentation and Targeting in B2B Marketing
/in Go-to-Market Strategy, Growth Pathways Article /by MarketBridgeAmidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
Identify Growth Opportunities with SWOT and Ansoff Analysis
/in Customer Retention, Growth Pathways, Upselling Article /by MarketBridgeThe journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
Redefining Your B2B Go-to-Market Strategy: A Blueprint for Growth
/in Go-to-Market Strategy, Growth Pathways, Routes-to-Market Article /by MarketBridgeIn the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
Surviving in a Commoditized Tech Market
/in Customer Experience, Go-to-Market Strategy Technology Article /by Brice ChaneyCharacterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing ‘play it safe’ mentality. We cover 4 strategies for consistent growth in consumer tech companies.
The Retention Imperative: Securing Long-Term Revenue Growth in Healthcare
/in Customer Experience, Customer Retention Health Insurance Article /by Sarah RennerLearn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
The Trust Dilemma: Are Advertising Platforms Acting in Your Best Interests?
/in Lead Generation and Nurturing, Marketing Analytics Article /by Sarah RennerAdvertising platforms such as Google and Facebook are pushing AI/machine learning to help companies optimize results and increase efficiency. But can you trust that the advertising platforms are acting in your best interests?
Medicare Insurance Marketing: Navigating National vs. Local Challenges
/in Lead Generation and Nurturing, Market Insights Health Insurance Article /by Melanie RussoTo improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Apple Pay Later, Bad for Brand?
/in Customer Experience Article /by Steven LewisJust when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
B2B Revenue Leaders: Are You Making This Costly Mistake During an Economic Downturn?
/in Digital Sales, Growth Pathways, Lead Generation and Nurturing Article /by Brice ChaneyWhile it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.
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