5 Areas That CMOs Struggle in Measuring ROI and Where to Focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Measuring Marketing’s Effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

How to Measure and Optimize Marketing Effectiveness

Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.

The Art of Data Science: Understanding Data’s Role in Business

Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Accelerating Value to discuss common mistakes companies make with data analytics, the measurement trap (and how to avoid it), and why data specialists need to better understand the businesses and industries they work in.

Optimizing Marketing Mix in the Subscription Economy

The subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game…

4 Signs of Stagnant Marketing Analytics

Marketing analytics organizations are under incredible pressure from business stakeholders. Business owners want everything—and they want it quickly. This insatiable appetite for analytics can lead to demoralized teams who get “C” grades on all their assignments, at best. The result: no one is happy. At MarketBridge, we try to help our clients transform into Agile Marketing […]

Measuring Marketing’s Effectiveness in 2021

Measuring marketing’s effectiveness in 2021 remains a top priority for CMOs as return on marketing remains frustratingly squishy.

How to Navigate Sharp Changes in Consumer Behavior Using Data – Big and Small

The essential ways we live and work have changed virtually overnight. As a result, companies are monitoring and assessing what consumers are doing at heightened new levels. Here is how integrating big data and small data insights lead to top-line growth…

Multi-touch Attribution & Measuring Your Marketing Halo

Measuring your marketing halo—particularly direct response and broad reach—is notoriously difficult. Watch the on-demand webinar as our analytics leaders synthesize 20+ years of multi-channel attribution experience.

Multi-touch Attribution & Measuring Your Marketing Halo

ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..