Fortune 50 Healthcare Payer Optimizes Acquisition Marketing Spend
Learn how a Fortune 50 healthcare payer optimized their acquisition marketing spend by working with MarketBridge in our case study.
How to Measure Marketing Effectiveness for Acquisition & Member Campaigns
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by MarketBridgeIt’s crucial to measure marketing effectiveness for acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we walk through various measurement techniques and strategies can be employed to overcome these obstacles.
5 Essential Jobs in a Go-to-Market Analytics Team
/in Go-to-Market Strategy, Marketing Analytics Article /by MarketBridgeMastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Read through the blog to learn about each job, gain additional insights, and get best practices for optimal results.
Deliver Brand Success Backed by Data Science
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Article /by Jackson ScherLearn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.
The Superpowered CDP: Building a Go-to-Market Data Lake
/in Customer Analytics, Go-to-Market Strategy, Marketing Analytics Whitepaper /by Andy HasselwanderOrganizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner’s findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
Optimizing Member Outreach Campaigns to Improve Health Outcomes
/in Customer Analytics, Marketing Analytics, Marketing ROI Group Benefits, Health Insurance Case Study /by Melanie RussoFortune 50 payer uses marketing analytics to increase preventive screenings and optimize spend after working with MarketBridge. Learn more in our case study.
4 Situations When Marketing Effectiveness Measurement Is Especially Helpful
/in Marketing Analytics, Marketing ROI Article /by Sarah RennerMarketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
From State Lines to Sales Lines: Unraveling the Power of Zip Code Analytics
/in Go-to-Market Strategy, Marketing Analytics Article /by Ari LamsteinTransforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari’s open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.
Measuring the Long-Term Impact of Brand Investments: Challenges and Solutions
/in Marketing Analytics, Marketing ROI Article /by MarketBridgeUsing a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.
Measuring the Impact of Brand Marketing on Business Growth
/in Lead Generation and Nurturing, Marketing Analytics, Marketing ROI Framework /by MarketBridgeBusinesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for long-term growth.
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