6 Most Common Marketing Analytics Pitfalls
Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
Today’s Marketing Analytics Organizations Are Falling Short; MarketBridge Conducts a Study to Understand Why
/in Marketing Analytics News, Press Release /by MarketBridgeMarketBridge released a new study for marketing analytics professionals looking to understand where they are on the path to advanced analytics and where they can improve.
Building a High-Performance Marketing Analytics Function
/in Marketing Analytics Webinar /by Andy HasselwanderWatch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.
A Roadmap for Modern Marketing Analytics
/in Marketing Analytics Whitepaper /by Andy HasselwanderFor all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and progress on marketing goals.
Top 10 XaaS Marketing Trends for 2023
/in Customer Experience, Go-to-Market Strategy, Marketing Analytics Technology Whitepaper /by Mike KelleherDownload the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
Measuring Brand Marketing’s ROI
/in Marketing Analytics, Marketing ROI Consumer Subscription Case Study /by Andy HasselwanderIn our latest case study, we discuss the challenge with brand marketing and how we measure brand impact on demand. Download the case study to learn more about the objectives we accomplished.
MarketBridge Honored as Organization of the Year by Business Intelligence Group
/in Go-to-Market Strategy, Marketing Analytics News, Press Release /by MarketBridgeMarketBridge has been named as Organization of the Year by Business Intelligence Group’s annual Sales and Marketing Technology Awards, also known as The Sammys. This award highlights MarketBridge’s success in insights and analytics, specifically in go-to-market strategy.
The Art and Science of Measuring Marketing’s Effectiveness
/in Marketing Analytics, Marketing ROI Article, Podcast /by Andy HasselwanderAs marketing success metrics become harder and harder to measure, many marketing leaders are struggling to prove their effectiveness to the C-Suite. Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Lee Kantor from the Business RadioX studios for Richmond Business Radio to explore how MarketBridge is able to help clients overcome these challenges.
How Marketers Can Curb Metrics Cravings in the Post-Cookie World
/in Marketing Analytics, Marketing ROI, Multichannel Marketing News /by Andy HasselwanderOur analytics expert, Andy Hasselwander, shared his advice with CommPRO on how marketers can achieve sweet victory with marketing campaigns in the post-cookie world
MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider
/in Marketing Analytics, Marketing ROI News, Press Release /by Andy HasselwanderMarketBridge, the leading provider of rapidly scalable, innovative go-to-market solutions, was recognized as one of MarTech Outlook Magazine’s Top 10 Marketing Analytics Solution Providers in 2022.
We Can Help Breakthrough
Bridging your data, technology, and consumer experiences.
Subscribe to Our Insights
Fresh insights to power your go-to-market® every month.
Access Our Latest Content
Read our best content on data-driven go-to-market strategy.