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Get insights from industry and subject-matter experts on the group benefits market as we highlight opportunities to drive go-to-market success.
2021 Group Benefits: Continuing Rise of Benefits Admin Platforms-as-a-Channel
/in Channel Partner Enablement Group Benefits Article /by Bill SheldonA massively fragmented Benefits Administration (BenAdmin), HR, Payroll, Carrier, and PEO drives more frustration than a utility for many. Carriers and brokers will have to start thinking and acting much more like technology marketers and systems integrators moving forward in the benefits admin platform-as-a-channel inevitable future.
2021 Group Benefits: Shifting the Mindset from Products to Solutions
/in Other Group Benefits Article /by Bill SheldonIn Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.
2021 Group Benefits: Personalizing the Benefits Experience Via Employee Segmentation
/in Other Group Benefits Article /by Bill SheldonIn Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for…
2021 Group Benefits: Changing Distribution and Go-to-Market Models
/in Other Group Benefits Article /by Bill SheldonIn Part 1 of our series, we dive into the specific go-to-market models for benefits providers as they face challenges. From employer-via-broker to direct-to consumer models, read on to see what’s happening and where things are going. We share strategies, imperatives, and foreseeable opportunities for benefits providers and their senior executives.
4 Strategies Group Benefits Providers Must Consider to Drive Growth
/in Market Insights Group Benefits Article /by Bill SheldonOur market intelligence team listened to 1,000’s of digital conversations this Fall around Open Enrollment to identify the top topics and themes that emerged. We combined this digital listening with client insights, competitive analysis, and our expertise to arrive at several key go-to-market themes that we believe will be critical to driving growth in the 2021 group benefits market, and beyond. An Industry Rocked to the Core As with many industries, COVID-19 has certainly […]
Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2021
/in Group Benefits Webinar /by Bill Sheldon2020 brought a wave of massive change to how carriers, brokers, employers, and employees sell, consider, and buy various benefits. Access our on-demand webinar for lessons from open enrollment, including four core strategies for 2021 growth.
Executing on Your Immediate Response to FinTech Disruption
/in Market Insights Banking, Group Benefits, Health Insurance, Investment Management, P&C Insurance Article /by Steven LewisThis blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge. In any important endeavor, the proverbial rubber hits the road in its attempted execution. While “execution” per the dictionary has a primary definition of carrying out or putting into effect a plan […]
Developing Your Immediate Response to FinTech Disruption
/in Market Insights Banking, Group Benefits, Health Insurance, Investment Management, P&C Insurance Article /by Bill SheldonThis blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge Fintech entrants are creating financial services industry disruption by changing the customer value equation and causing a major impact on consumers’ behavior. Fortunately, the history of innovation and the design thinking […]
Activating Competitive Response to Fintech Disruption
/in Customer Experience, Go-to-Market Strategy Banking, Group Benefits, Health Insurance, Investment Management, P&C Insurance Webinar /by Steven LewisFintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.
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