Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.
Digitally transform your go-to-market to respond to FinTech competition with banking insights from industry and subject-matter experts.
Steven Lewis summarizes 4 priorities for consumer banking to steer organizations through economic uncertainty and a highly competitive environment.
The Power of Digital Readiness Financial Advisors (FAs), and almost all professionals used to in-person business relationships, experienced a dramatic shift in 2020 in terms of how they interact and operate. Virtually overnight, advisors had to adapt their go-to-market practices to ensure business-as-usual and client service. As the pandemic continued to unfold, we saw the […]
Although COVID-19 has ushered in a new emphasis on the adoption of technologies, consumers have not displayed a significant increase in the desire to migrate fully to digital banking. Download our “Consumers Perceptions in Banking” report for six major statistical findings around banking options, services, and solutions.
This blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge. In any important endeavor, the proverbial rubber hits the road in its attempted execution. While “execution” per the dictionary has a primary definition of carrying out or putting into effect a plan […]
This blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge Fintech entrants are creating financial services industry disruption by changing the customer value equation and causing a major impact on consumers’ behavior. Fortunately, the history of innovation and the design thinking […]
Fintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.
Shifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. Access the guide, “FinTech Disruption Go-to-Market Toolkit,” for immediate go-to-market strategies against disruption.
The history of fintech (financial technologies) may be rightfully traced to 1915 with the advent of wire funds transfer via telegraph and Morse code. The ensuing confluence of technology, digitization, and globalization throughout the twentieth century revolutionized all aspects of global financial systems…
We conducted a multi-faceted research study uncovering a number of pain points and barriers—providing key strategies to win over SMB benefit buyers. Download the report for 5 actions to acquire and grow SMB accounts, plus more.