On-premises solutions and all-in-one offerings are no longer the dominant growth model. Yet, transitioning to a recurring subscription model isn’t easy. Build the pathways to success by driving agility in coverage models and channels, and ensuring they are deliberately connected to last-mile revenue motions and effective enablement.
Decision makers today receive three times as many inbound sales solicitations as they did 20 years ago. To overcome this fatigue, audience-first marketing engines flip the script and engage every stakeholder, from the IT department to line of business decision-maker, with content they need. Enterprises that can deliver fresh positioning, personalized messaging, and unique journeys will find sustainable revenue growth.
SaaS revenue models are blurring the lines between service and experience, and demand a stronger vendor-partner relationship. Provide your sales and channel partners with a best-of-breed lead routing system, enhanced enablement practices, and ongoing analysis of sales patterns and customer insights.
A multinational information technology needed a scalable program to push a unique product cross-sell segment. But how could a program connect 100s of resellers, 1000s of SKUs, and track dollars spent while reassuring partners of data integrity and security and enabling them with minimal lift from their end? This expansive program implementation solved all concerns and continues to inform product business decisions.
Mike leads MarketBridge’s Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.
Brice works with leading Technology enterprises to deliver creative and effective go-to-market solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Tufin, Atlassian, and Zuora.
As Chief Analytics Officer, Andy leads marketing science efforts at MarketBridge. Andy has spent 20+ years helping Technology leaders use data to create acquisition and consumer experience platforms that profitably grow revenues. Andy’s specialty is combining big data (machine learning and AI) with small data (social science and customer psychology).
Steven Lewis leads the Go-to-Market solutions practice at MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven has deep industry expertise in working with clients like American Express, Visa, HSBC, and US Bank. His unique point of view helps industry leaders navigate routes to market and business dynamics to drive go-to-market effectiveness and cohesion.