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Activating an Account-Based Marketing and Sales Revenue Approach

July 13, 2021/in Account-Based Marketing, Strategy Framework /by Jennifer Rugh

Account-Based Marketing programs haven’t lived up to the promise and hype. Download the framework for 5 go-do’s to drive revenue performance.

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Understanding and Mapping the Consensus Buying Environment: Part 6

October 14, 2015/in Account-Based Marketing, Sales and Marketing Management Article Go-to-Market Strategy /by MarketBridge

In the final post of our digitally enabled sales rep series, we address a newer phenomenon in sales, the rise of consensus buying and how reps can effectively navigate these buyer groups. Not so long ago, selling was straight-forward (not easy, but straight-forward). The process went something like this: map the organization, find the guy […]

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It’s Not Me, It’s You. Three Fundamentals to Cultivating Customer Loyalty

September 17, 2015/in Account-Based Marketing Article Go-to-Market Strategy /by MarketBridge

Getting your customers to love you is not too dissimilar from keeping the attention of a love interest. In both scenarios you’re dealing with individuals that have unique idiosyncrasies, perspectives, interests, values, and shifting emotional states. These realities explain why there isn’t a “by-the-numbers” approach to win the hearts and minds of those who patronize […]

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How to do Account Based Marketing: A #FlipMyFunnel Conference Review

August 17, 2015/in Account-Based Marketing Article Go-to-Market Strategy /by MarketBridge

Our marketing team attended the #FlipMyFunnel conference last week, which was hosted by Terminus. It was a buzzworthy event, drawing both B2B marketers and digitally-enabled salespeople from companies of all sizes. The focus of the event was as the title suggests: the idea that marketing and sales can and should invert the traditional funnel, which […]

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Are You Minding The #DigitalGap? How to Align Marketing And Sales to the Buyer’s Journey

August 5, 2015/in Account-Based Marketing Article Marketing Programs /by MarketBridge

We hosted our first ever TweetChat last week with Heinz Marketing, and we’re happy to say it was a great success! Thank you to everyone that joined the conversation. The topic of our chat was on the #DigitalGap that exists between where marketing and sales are spending, and how customers are buying. We took away […]

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