3 Ways to Approach the XaaS Boom
In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
Activating an Account-Based Marketing and Sales Revenue Approach
/in Account-Based Marketing Framework /by MarketBridgeAccount-Based Marketing programs haven’t lived up to the promise and hype. Download the framework for 5 go-do’s to drive revenue performance.
Understanding and Mapping the Consensus Buying Environment: Part 6
/in Account-Based Marketing, Sales Coverage Article /by MarketBridgeIn the final post of our digitally enabled sales rep series, we address a newer phenomenon in sales, the rise of consensus buying and how reps can effectively navigate these buyer groups. Not so long ago, selling was straight-forward (not easy, but straight-forward). The process went something like this: map the organization, find the guy […]
It’s Not Me, It’s You. Three Fundamentals to Cultivating Customer Loyalty
/in Account-Based Marketing Article /by MarketBridgeGetting your customers to love you is not too dissimilar from keeping the attention of a love interest. In both scenarios you’re dealing with individuals that have unique idiosyncrasies, perspectives, interests, values, and shifting emotional states. These realities explain why there isn’t a “by-the-numbers” approach to win the hearts and minds of those who patronize […]
How to do Account Based Marketing: A #FlipMyFunnel Conference Review
/in Account-Based Marketing Article /by MarketBridgeOur marketing team attended the #FlipMyFunnel conference last week, which was hosted by Terminus. It was a buzzworthy event, drawing both B2B marketers and digitally-enabled salespeople from companies of all sizes. The focus of the event was as the title suggests: the idea that marketing and sales can and should invert the traditional funnel, which […]
Are You Minding The #DigitalGap? How to Align Marketing And Sales to the Buyer’s Journey
/in Account-Based Marketing Article /by MarketBridgeWe hosted our first ever TweetChat last week with Heinz Marketing, and we’re happy to say it was a great success! Thank you to everyone that joined the conversation. The topic of our chat was on the #DigitalGap that exists between where marketing and sales are spending, and how customers are buying. We took away […]
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