MarketBridge
  • About Us
    • Overview
    • Leadership Team
    • Careers
  • Industries
    • Technology
    • Banking and Payments
    • Investments
    • Insurance and Benefits
    • Consumer Subscription
  • Solutions
    • Marketing
      • Audience-First Marketing
      • Agile Marketing Analytics
      • Multichannel Marketing Activation
    • Sales
      • Multichannel Sales Coverage
      • Data-Driven Sales Operations
      • Sales Enablement
  • Insights
    • Articles
    • Resources
  • Contact Us
  • Search
  • Menu Menu

3 Ways to Approach the XaaS Boom

/in Account-Based Marketing, Channel Partner Enablement, Customer Experience Technology News /by Brice Chaney

In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.

Read more
https://market-bridge.com/wp-content/uploads/2022/06/marketbridge-in-the-news-featured-on-spiceworks.png 628 1200 Brice Chaney https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Brice Chaney2022-06-27 14:21:482022-06-27 14:21:483 Ways to Approach the XaaS Boom

Activating an Account-Based Marketing and Sales Revenue Approach

/in Account-Based Marketing Framework /by MarketBridge

Account-Based Marketing programs haven’t lived up to the promise and hype. Download the framework for 5 go-do’s to drive revenue performance.

Read more
https://market-bridge.com/wp-content/uploads/2021/07/activating-an-account-based-marketing-framework.png 628 1200 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2021-07-13 12:13:042022-01-19 17:06:26Activating an Account-Based Marketing and Sales Revenue Approach

Understanding and Mapping the Consensus Buying Environment: Part 6

/in Account-Based Marketing, Sales Coverage Article /by MarketBridge

In the final post of our digitally enabled sales rep series, we address a newer phenomenon in sales, the rise of consensus buying and how reps can effectively navigate these buyer groups. Not so long ago, selling was straight-forward (not easy, but straight-forward). The process went something like this: map the organization, find the guy […]

Read more
https://market-bridge.com/wp-content/uploads/2015/10/stringer_series_pt61.jpg 315 500 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2015-10-14 01:32:242019-06-03 10:35:18Understanding and Mapping the Consensus Buying Environment: Part 6

It’s Not Me, It’s You. Three Fundamentals to Cultivating Customer Loyalty

/in Account-Based Marketing Article /by MarketBridge

Getting your customers to love you is not too dissimilar from keeping the attention of a love interest. In both scenarios you’re dealing with individuals that have unique idiosyncrasies, perspectives, interests, values, and shifting emotional states. These realities explain why there isn’t a “by-the-numbers” approach to win the hearts and minds of those who patronize […]

Read more
https://market-bridge.com/wp-content/uploads/2015/09/cultivating-customer-loyalty.jpg 315 500 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2015-09-17 13:43:352019-06-03 10:36:04It’s Not Me, It’s You. Three Fundamentals to Cultivating Customer Loyalty

How to do Account Based Marketing: A #FlipMyFunnel Conference Review

/in Account-Based Marketing Article /by MarketBridge

Our marketing team attended the #FlipMyFunnel conference last week, which was hosted by Terminus. It was a buzzworthy event, drawing both B2B marketers and digitally-enabled salespeople from companies of all sizes. The focus of the event was as the title suggests: the idea that marketing and sales can and should invert the traditional funnel, which […]

Read more
https://market-bridge.com/wp-content/uploads/2015/08/huge.103.518157-e1544144206686.jpg 235 450 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2015-08-17 18:36:162019-06-03 10:36:54How to do Account Based Marketing: A #FlipMyFunnel Conference Review

Are You Minding The #DigitalGap? How to Align Marketing And Sales to the Buyer’s Journey

/in Account-Based Marketing Article /by MarketBridge

We hosted our first ever TweetChat last week with Heinz Marketing, and we’re happy to say it was a great success! Thank you to everyone that joined the conversation. The topic of our chat was on the #DigitalGap that exists between where marketing and sales are spending, and how customers are buying. We took away […]

Read more
https://market-bridge.com/wp-content/uploads/2015/08/digitalgapblog2-1.jpg 630 1000 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2015-08-05 14:38:352019-01-02 14:44:03Are You Minding The #DigitalGap? How to Align Marketing And Sales to the Buyer’s Journey

More in blank


MarketBridge Honored as Organization of the Year by Business Intelligence Group
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
The Art and Science of Measuring Marketing’s Effectiveness

Download the Framework

Activating an Account-Based Marketing and Sales Revenue Approach


Topics

  • Account-Based Marketing
  • Buyer Journeys
  • Channel Partner Enablement
  • Content Marketing
  • Cross-Selling
  • Customer Analytics
  • Customer Experience
  • Customer Retention
  • Digital Sales
  • Go-to-Market Operations
  • Go-to-Market Strategy
  • Growth Pathways
  • Lead Generation and Nurturing
  • Market Insights
  • Marketing Analytics
  • Marketing Operations
  • Marketing ROI
  • Multichannel Marketing
  • Sales Coverage
  • Sales Enablement
  • Uncategorized

Related Posts

3 Ways to Approach the XaaS Boom

Activating an Account-Based Marketing and Sales Revenue Approach

Understanding and Mapping the Consensus Buying Environment: Part 6

Topics

Account-Based Marketing
Analytics
Channels
Content Marketing
Cross-Selling
Customer Insights
Data
Digital
Inside Sales
Lead Generation
Lead Nurturing
Marketing Operations
Marketing Technology
Retail
Retention
ROI
Sales and Marketing Management
Sales Enablement
Strategy


Pages

What We Do
Resources
Company
Contact Us


Solutions

Go-to-Market Strategy
Market Intelligence
Predictive Analytics
Data Management
Customer Lifecycle Marketing
Sales Enablement


Industry Expertise

Technology
Banking
Investment Management
Group Benefits
Health Insurance
P&C Insurance
Consumer Subscription
MarketBridge

3 Bethesda Metro Center,
Suite 955
Bethesda, MD 20814

Linkedin | Twitter | Facebook | Youtube

We Can Help Breakthrough

Bridging your data, technology, and consumer experiences.

CONTACT US

Subscribe to Our Insights

Fresh insights to power your go-to-market® every month.

SUBSCRIBE

Access Our Latest Content

Read our best content on data-driven go-to-market strategy.

ACCESS NOW
Copyright © 2022 MarketBridge. All rights reserved.
Privacy Policy | Terms and Conditions
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settingsHide notification only
[gravityform id="69" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper dark-form_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_69' ><form method='post' enctype='multipart/form-data' id='gform_69' class='dark-form gform_legacy_markup' action='/category/account-based-marketing/' > <div class='gform_body gform-body'><ul id='gform_fields_69' class='gform_fields top_label form_sublabel_below description_above'><li id="field_69_1" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_1"><label class='gfield_label' for='input_69_1' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_69_1' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_2" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_2"><label class='gfield_label' for='input_69_2' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_69_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_3" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_3"><label class='gfield_label' for='input_69_3' >Company Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_69_3' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_5" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" data-js-reload="field_69_5"><label class='gfield_label' for='input_69_5' >Email Address<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_69_5' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_69' class='gform_button button' value='WATCH NOW' onclick='if(window["gf_submitting_69"]){return false;} window["gf_submitting_69"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_69"]){return false;} window["gf_submitting_69"]=true; jQuery("#gform_69").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_69' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='69' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_69' value='WyJbXSIsImMxZjQ3OGIzYzYxNGMzZjExOGFiNDdkZGQzMWViNjhiIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_69' id='gform_target_page_number_69' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_69' id='gform_source_page_number_69' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="170"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div>