Build a more customer-centric, data-driven strategy to optimize customer experience with health insurance insights from industry and subject-matter experts.

Health Insurance Leaders: How to Assess Your Underperforming Markets

There are six imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.

Stand Out in a Crowded Marketplace: Lessons from Open Enrollment

In this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.

Executing on Your Immediate Response to FinTech Disruption

This blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge. In any important endeavor, the proverbial rubber hits the road in its attempted execution. While “execution” per the dictionary has a primary definition of carrying out or putting into effect a plan […]

Developing Your Immediate Response to FinTech Disruption

This blog is based on an interview conducted by Bill Hortz, Founder of the Institute for Innovation Development with Steven Lewis, SVP at MarketBridge Fintech entrants are creating financial services industry disruption by changing the customer value equation and causing a major impact on consumers’ behavior. Fortunately, the history of innovation and the design thinking […]

Activating Competitive Response to Fintech Disruption

Fintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.

Fintech Disruption Go-to-Market Toolkit

Shifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. Access the guide, “FinTech Disruption Go-to-Market Toolkit,” for immediate go-to-market strategies against disruption.

Levers for Disruption: How Incumbents Can Compete Against Fintech

The history of fintech (financial technologies) may be rightfully traced to 1915 with the advent of wire funds transfer via telegraph and Morse code. The ensuing confluence of technology, digitization, and globalization throughout the twentieth century revolutionized all aspects of global financial systems…

Potential COVID-Driven Go-to-Market Adjustments for the Healthcare Industry

Early on in the pandemic, an influential article—The Hammer and the Dance—was published in The Medium attempting to predict the course of society’s response to COVID-19. Whether you agreed with the data science, it was an interesting thought piece that most definitely affected policy. It argued that the initial response to COVID must be a harsh, months-long lockdown to bring R—the virus reproduction rate—below 1…

Driving Revenue Success Through Customer Experience Enablement

To identify which Customer Experience strategies are driving revenue success for Insurance businesses, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting. Download the report for 4 mandates to build the most effective CX-oriented organization.

AEP Digital Listening Bulletin #3

With only one day to go before AEP closes, consumer fatigue with MA advertising appears to have set in.  Despite significant advertising and marketing investment, KFF just released a study that shows how few people actually voluntarily switch plans during AEP.  Consumers get smarter about Supplemental Plans—and carriers get smarter about targeting.  And the issue of social isolation among seniors garners a lot of attention.