Fortune 50 Healthcare Payer Optimizes Acquisition Marketing Spend
Learn how a Fortune 50 healthcare payer optimized their acquisition marketing spend by working with MarketBridge in our case study.
Build a more customer-centric, data-driven strategy to optimize customer experience with health insurance insights from industry and subject-matter experts.
The Power of Aggregators in Healthcare
/in Customer Retention, Go-to-Market Strategy Health Insurance Article /by MarketBridgeAggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.
Optimizing Member Outreach Campaigns to Improve Health Outcomes
/in Customer Analytics, Marketing Analytics, Marketing ROI Group Benefits, Health Insurance Case Study /by Melanie RussoFortune 50 payer uses marketing analytics to increase preventive screenings and optimize spend after working with MarketBridge. Learn more in our case study.
Balancing Self-Service and Agent-Led Channels in Healthcare
/in Go-to-Market Strategy, Multichannel Marketing, Routes-to-Market Health Insurance Article /by MarketBridgeTo succeed in the healthcare industry, it is time to embrace the notion that channels don’t choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
Channel Disruption: Navigating 5 Fundamental Shifts in Healthcare Marketing & Sales Channels
/in Go-to-Market Strategy Health Insurance Whitepaper /by MarketBridgeDrawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 27-page whitepaper to learn more about navigating channel disruptions in healthcare.
The Retention Imperative: Securing Long-Term Revenue Growth in Healthcare
/in Customer Experience, Customer Retention Health Insurance Article /by Sarah RennerLearn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
3 Steps to Using Data to Curb Member Churn and Fortify Loyalty
/in Customer Experience, Customer Retention, Growth Pathways Health Insurance Guide /by Melanie RussoIn this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.
Medicare Insurance Marketing: Navigating National vs. Local Challenges
/in Lead Generation and Nurturing, Market Insights Health Insurance Article /by Melanie RussoTo improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Health Insurance Leaders: How to Assess Your Underperforming Markets
/in Customer Experience, Multichannel Marketing Health Insurance Article /by Melanie RussoThere are nine imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
Stand Out in a Crowded Marketplace: Lessons from Open Enrollment
/in Health Insurance Webinar /by MarketBridgeIn this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.
We Can Help Breakthrough
Bridging your data, technology, and consumer experiences.
Subscribe to Our Insights
Fresh insights to power your go-to-market® every month.
Access Our Latest Content
Read our best content on data-driven go-to-market strategy.