Optimizing Marketing in Consumer Tech: ​Balancing Brand and Demand

To optimize marketing in consumer tech, download this guide for 3 key marketing imperatives to balance marketing/advertising investments across indirect and direct-to-consumer (D2C) channels.

3 Steps to Using Data to Curb Member Churn and Fortify Loyalty

In this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.

How Consumer Finance Marketers Can Increase Effectiveness & Decrease Costs

Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.

A Marketer’s Guide to Subscription-Based Revenue Success

We analyzed 30+ marketing leaders from multiple industries, large and small firms, and varying levels of subscription model maturity. Download the report to learn how leading marketers in subscription-based revenue companies are acquiring, developing, and retaining high-value audiences.

Driving XaaS Channel Transformation

A successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.

A CMO’s Guide to Land and Expand Success in the Subscription Economy

We surveyed and interviewed some of the fastest-growing technology companies and industry leaders on their priorities to drive competitive advantage. Download our report covering current challenges, future priorities, and go-forward actions for success in the subscription economy.

Winning in The Platform-as-a-Channel Ecosystem

Download this guide as we help senior executives understand and strategize a plan for success around this new platform-as-a-channel ecosystem.

Planning for a Successful Drip Campaign

Our team of campaign strategists assembled a checklist to help you navigate the ingredients necessary for a successful drip campaign. Download the whitepaper for this 5-step checklist to help you plan your next drip campaign.

AI for Marketers Executive Guide

DOWNLOAD THE GUIDE HI (Human Intelligence) + AI: Combining the Elements for Greater Marketing Conversions If you’re telling yourself, “AI is too advanced for my marketing team so I’m better off waiting until next year to look into it,” go ahead and download this guide. Inside these pages we bust AI myths, share some AI […]

AI for Sales Executive Guide

DOWNLOAD THE GUIDE AI for Sales: What it Really Means and How to Unleash Reps’ Maximum Sales Potential Let me guess… You hear “AI” and want to jump ship. The first thing that comes to mind when you think of artificial intelligence is probably robots before your sales strategy. And it is no wonder – […]