Guide Archives – MarketBridge

Winning in The Platform-as-a-Channel Ecosystem

February 25, 2020/in Channels, Strategy Guide Go-to-Market Strategy, Multi-Channel Sales Enablement /by Catherine Artz

Commonly known as “marketplaces” or e-commerce sites, increasingly these online buying sites are looking more like “Platforms-as-a-Channel” to vendors. Both B2C and B2B buyers are rapidly adopting multi-vendor platforms for access to broad offerings, frictionless buying experiences, easy payment/financial options, and personalized product recommendations. In this guide we help senior executives understand and strategize a plan for success around this new marketplace model.

Planning for a Successful Drip Campaign

September 13, 2019/in Lead Nurturing Guide Marketing Programs /by Catherine Artz

Our team of campaign strategists assembled this checklist to help you navigate the ingredients necessary for success. Download the eBook for our 5 steps to planning your next drip campaign:

AI for Marketers Executive Guide

June 8, 2017/in Sales and Marketing Management Guide Go-to-Market Strategy /by MarketBridge

DOWNLOAD THE GUIDE HI (Human Intelligence) + AI: Combining the Elements for Greater Marketing Conversions If you’re telling yourself, “AI is too advanced for my marketing team so I’m better off waiting until next year to look into it,” go ahead and download this guide. Inside these pages we bust AI myths, share some AI […]

AI for Sales Executive Guide

March 29, 2017/in Guide /by MarketBridge

DOWNLOAD THE GUIDE AI for Sales: What it Really Means and How to Unleash Reps’ Maximum Sales Potential Let me guess… You hear “AI” and want to jump ship. The first thing that comes to mind when you think of artificial intelligence is probably robots before your sales strategy. And it is no wonder – […]

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