EXECUTIVE INNOVATION GUIDE
Traditional channels still exist, but platforms are fundamentally different.
EXECUTIVE INNOVATION GUIDE
For the past thirty years, technology has increasingly suffused the entire buying process, giving resellers, dealers, and retailers more tools for customer intimacy, but also more challenges to breakthrough increasingly competitive and commoditized markets. There is an entirely new form of 3rd party distribution across every industry. Commonly known as “marketplaces” or e-commerce sites, increasingly these online buying sites are looking more like “Platforms-as-a-Channel” to vendors. Both B2C and B2B buyers are rapidly adopting multi-vendor platforms for access to broad offerings, frictionless buying experiences, easy payment/financial options, and personalized product recommendations. In this guide, we help senior executives understand and strategize a plan for success around this new marketplace model.
What we cover…
Traditional channels still exist, but platforms are fundamentally different.
Platforms significantly change the distribution ecosystem and pose fundamental changes to traditional go-to-market strategies.
How to approach PaaC and case examples of early adopter industry players.
Bridging your data, technology, and consumer experiences.
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Read our best content on data-driven go-to-market® strategy.
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