B2B MARKETER’S CAMPAIGN CHECKLIST

Planning for a Successful Drip Campaign

A Five Step Checklist to Create and Plan an Agile Drip Campaign

You may have heard the saying, “By failing to prepare, you’re preparing to fail.” When it comes to planning for a successful Drip campaign, truer words have never been spoken. Our team of campaign strategists assembled this checklist to help you navigate the ingredients necessary for success. Download the eBook for our 5 steps to planning your next drip campaign:

WHO: Define your target audience.
WHAT: Describe what you want your target audience to do.
WHERE: Describe what you want your target audience to do.
HOW: Assemble a creative brief.
WHY: Define S.M.A.R.T. Marketing objectives for your campaign.

B2B Marketer's Campaign Checklist

More thinking on lead nurturing

[gravityform id="69" title="false" description="false"]

<script type="text/javascript">var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});</script> <div class='gf_browser_unknown gform_wrapper dark-form_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_69' ><form method='post' enctype='multipart/form-data' id='gform_69' class='dark-form gform_legacy_markup' action='/resource/planning-for-a-successful-drip-campaign/' > <div class='gform_body gform-body'><ul id='gform_fields_69' class='gform_fields top_label form_sublabel_below description_above'><li id="field_69_1" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" ><label class='gfield_label' for='input_69_1' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_69_1' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_2" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" ><label class='gfield_label' for='input_69_2' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_69_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_3" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" ><label class='gfield_label' for='input_69_3' >Company Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_69_3' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_69_5" class="gfield gfield_contains_required field_sublabel_below field_description_above gfield_visibility_visible" ><label class='gfield_label' for='input_69_5' >Email Address<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_69_5' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_69' class='gform_button button' value='WATCH NOW' onclick='if(window["gf_submitting_69"]){return false;} window["gf_submitting_69"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_69"]){return false;} window["gf_submitting_69"]=true; jQuery("#gform_69").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_69' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='69' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_69' value='WyJbXSIsImMxZjQ3OGIzYzYxNGMzZjExOGFiNDdkZGQzMWViNjhiIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_69' id='gform_target_page_number_69' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_69' id='gform_source_page_number_69' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js" name="ak_js" value="126"/><script>document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div>