How COVID-19 has accelerated the transformation of sales enablement
Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives in a more agile and customer-centric way. Now is the time for all B2B enterprises to consider a seismic shift in sales enablement, one that equips direct and indirect sellers with data-driven targeting, messaging relevance, and unique differentiation. Watch the 30-minute on-demand webinar as we share how to transform your sales enablement in this new environment to reach optimal sales productivity.
What we cover…
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Mike brings over 25 years of Sales & Marketing strategy, process, and implementation experience to each client challenge. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including American Express, Arrow Electronics, Cisco, Citigroup, DuPont, HP, Microsoft, SAP, and Xerox. Mike leads MarketBridge’s Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey.
Steven Lewis leads our Go-to-Market solutions practice, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion across organizations he consults with. Steven has deep industry expertise within financial services and high tech (channel), working with industry leaders to understand the market and business dynamics and enable the development and implementation of innovative go-to-market solutions