Economic Disruption and Its Impact on Sales Enablement – Three Priorities for Tech Enterprises
For sales enablement teams, the disruption from COVID-19 has presented an urgent mandate to not only upskill 1,000s of sellers on new techniques—like digital selling and solution selling strategies—but also to drive more scalable and programmatic investments to improve pipeline performance and seller effectiveness in the new go-to-market environment.
Watch the on-demand, 30-minute video where we cover how Tech leaders plan to enable sellers on new and innovative techniques. Mike Kelleher and Brice Chaney provide an in-depth, live look at our “Sales Enablement Outlook 2021” benchmark study and highlight three priorities to drive sales effectiveness in 2021 and beyond.
What we cover…
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About the Speakers
Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.
As Senior Vice President of Accounts, Brice works with client leads to deliver creative and effective go-to-market solutions and programs. Brice has spent the last 12+ years broadly in the commercial strategy and insights space. Within this space, Brice has a diverse background spanning analytics, consumer insights/research, commercial strategy, and sales and marketing operations, and has worked across multiple B2B and B2C industries including software/technology, insurance, financial services, CPG, and Media.