Stand Out in a Crowded Marketplace: Lessons from Open Enrollment
Today’s overabundance of health- and Medicare competitors vying for buyers’ attention is astounding. With consumers left distracted, and market leaders taking large amounts of share, the question becomes, how do you stand out? How do you elevate the customer experience? The #1 biggest problem we are hearing from our insurance clients is market saturation and a crowded media landscape.
To stand out, health insurance and Medicare providers must focus on three core areas: (1) Bring Brand Forward, (2) Enhance CX, and (3) Continuously Measure and Optimize.
What you’ll learn…
Where consumers lack trust from brands pushing celebrity spokespeople to frequent impersonal medicare sales calls
Where consumers found trust from brands offering exceptional customer support to those offering education and videos to aid buying decisions
Where members stay for life from enhanced digital member services and rewards programs to going the extra mile by providing hospital care packages to valuable policyholders
Brand-forward strategies to build loyalty and reduce switching risk for long-term revenue gains
CX strategies to meet buyers and members where, when, and how they want with personalization and digital experience
Analytic and measurement approaches to meet buyers and members where, when, and how they want with personalization and digital experience to optimize marketing/brand spend and reduce switching risk
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Steven Lewis leads the Go-to-Market® solutions practice with MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market® point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion working with clients like Aetna, Aflac, Humana, SunLife, and ManuLife.
Brice works with leading Fortune 1000 enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Humana, Aetna, Atlassian, and Sirius XM.
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