Stand Out in a Crowded Marketplace: Lessons from Open Enrollment
Today’s overabundance of health- and Medicare competitors vying for buyers’ attention is astounding. With consumers left distracted, and market leaders taking large amounts of share, the question becomes, how do you stand out? How do you elevate the customer experience? The #1 biggest problem we are hearing from our insurance clients is market saturation and a crowded media landscape.
To stand out, health insurance and Medicare providers must focus on three core areas: (1) Bring Brand Forward, (2) Enhance CX, and (3) Continuously Measure and Optimize.
What you’ll learn…
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Steven Lewis leads the Go-to-Market® solutions practice with MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market® point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion working with clients like Aetna, Aflac, Humana, SunLife, and ManuLife.
Brice works with leading Fortune 1000 enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Humana, Aetna, Atlassian, and Sirius XM.