Addressed gaps in the current sales operations process including connectivity and segmentation
In a 2021 CRO survey, 59% of CROs reported inadequate internal processes as a significant risk to their company and its performance (Deloitte). A lack of a clearly defined sales strategy can bare such risk. Yet, a successful go-to-market sales strategy aligns revenue potential, customer value, and sales motions to enable growth and performance.
MarketBridge worked with a SaaS company to assess revenue potential and better capture opportunities. By performing an initial baseline analysis of current sales processes, segmentation, role definitions, and coverage structure, we determined multiple areas in need of improvement.
Access the case study to learn how we accomplished these three objectives:
DOWNLOAD THE CASE STUDY