Measuring Marketing’s Effectiveness in 2021
Measuring marketing’s effectiveness in 2021 remains a top priority for CMOs as return on marketing remains frustratingly squishy.
Multi-touch Attribution & Measuring Your Marketing Halo
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Webinar /by Andy HasselwanderMeasuring your marketing halo—particularly direct response and broad reach—is notoriously difficult. Watch the on-demand webinar as our analytics leaders synthesize 20+ years of multi-channel attribution experience.
Multi-touch Attribution & Measuring Your Marketing Halo
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Framework /by MarketBridgeROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..
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